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To own Birkenstock, you have to believe in a durable global brand that can keep turning strong consumer demand into consistent growth, even when its own production capacity and external factors get in the way. The latest results reinforce that core story: record 2025 revenue and profit, broad-based demand, and expansion into new stores and regions. At the same time, the softer 2026 guidance brings the near-term focus squarely onto margins, tariffs, FX and how quickly new factories and stores can be brought online. That shift matters for short-term catalysts, because it tilts attention from “how fast can they grow” to “how efficiently can they grow.” The share buyback and planned 40 new stores support the long-term case, but execution risks around capacity and tariffs just became more central.
However, there is one emerging risk that recent guidance brought into much sharper focus. Despite retreating, Birkenstock Holding's shares might still be trading 12% above their fair value. Discover the potential downside here.Explore 5 other fair value estimates on Birkenstock Holding - why the stock might be worth just $48.37!
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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