Sina Finance's “Wine Industry Insider” exclusively learned that on December 20, Xi Jiu held the 2026 Dealer Conference and revealed Xi Jiu's New Year's product and brand strategy plan: first, for Junpin Xijiu, it will make every effort to break through the scale of 10 billion and grow into a high-end soy sauce benchmark in the industry; second, consolidate Xi Jiu · Cellar's status as a single product of 1988 and innovatively combine 5.2 ml old wine with Cellar Collection 1988 to improvise; third, accelerate the nationwide layout of the Golden Diamond series to create a 10 billion product range covering mass consumption; fourth, continue to build “Junping Tianping” Location, spacious cellar, gold Explore the “groundbreaking” product pattern; fifth, continue to promote the “Xijiu+Zhijiu” dual brand strategy.

Sina Finance's “Wine Industry Insider” exclusively learned that on December 20, Xi Jiu held the 2026 Dealer Conference and revealed Xi Jiu's New Year's product and brand strategy plan: first, for Junpin Xijiu, it will make every effort to break through the scale of 10 billion and grow into a high-end soy sauce benchmark in the industry; second, consolidate Xi Jiu · Cellar's status as a single product of 1988 and innovatively combine 5.2 ml old wine with Cellar Collection 1988 to improvise; third, accelerate the nationwide layout of the Golden Diamond series to create a 10 billion product range covering mass consumption; fourth, continue to build “Junping Tianping” Location, spacious cellar, gold Explore the “groundbreaking” product pattern; fifth, continue to promote the “Xijiu+Zhijiu” dual brand strategy.