New Year's Day in 2026 is 2 more days off than in 2025, bringing a multiplier effect to the cultural tourism consumer market. According to the data, as of December 17, the number of domestic air ticket reservations for the New Year's Day holiday exceeded 1.76 million, an increase of about 46% over the previous year. “Snow and ice tours” and “cold weather trips” have become two major travel trends. Furthermore, the popularity of air ticket reservations from major cities such as Beijing and Tianjin to popular winter destinations such as Sanya, Haikou, Kunming, Guangzhou, and Xiamen during the New Year's Day holiday increased 36% month-on-month. The number of airline tickets to various cities in the Greater Bay Area increased dramatically over the same period last year.

New Year's Day in 2026 is 2 more days off than in 2025, bringing a multiplier effect to the cultural tourism consumer market. According to the data, as of December 17, the number of domestic air ticket reservations for the New Year's Day holiday exceeded 1.76 million, an increase of about 46% over the previous year. “Snow and ice tours” and “cold weather trips” have become two major travel trends. Furthermore, the popularity of air ticket reservations from major cities such as Beijing and Tianjin to popular winter destinations such as Sanya, Haikou, Kunming, Guangzhou, and Xiamen during the New Year's Day holiday increased 36% month-on-month. The number of airline tickets to various cities in the Greater Bay Area increased dramatically over the same period last year.