A Look at Miniso (NYSE:MNSO) Valuation Following New Flagship Collectible Toy Stores in Milan and Dusseldorf

MINISO Group Holding (NYSE:MNSO) is doubling down on Europe, opening Italy's first dedicated collectible toy store in Milan and its largest German location in Dusseldorf, both built around high traffic, immersive IP driven retail.

See our latest analysis for MINISO Group Holding.

These Milan and Dusseldorf openings arrive as the share price sits at $20.21, with the recent 90 day share price return of minus 19.26 percent contrasting a robust three year total shareholder return of 96.66 percent. This suggests longer term momentum remains intact even as near term enthusiasm cools.

If European expansion has you rethinking what growth can look like in retail, it could be worth scanning fast growing stocks with high insider ownership for other under the radar names building quietly strong narratives.

With earnings still growing double digits and the shares trading around a 40 percent estimated intrinsic discount, the setup looks intriguing, but is MINISO genuinely mispriced or already reflecting years of European led growth?

Most Popular Narrative Narrative: 22.9% Undervalued

With MINISO last closing at $20.21 versus a narrative fair value in the mid 20s, the valuation case leans toward upside if execution holds.

Assuming revenue doubles and the adjusted net margin expands from its current ~16-17% level to around 20% due to these factors, adjusted net earnings could potentially triple over the next five years.

The key determinant will be the durability of its overseas growth.

Read the complete narrative.

Curious how a retailer of affordable toys and lifestyle goods ends up with earnings projections that bold, and a future profit multiple reset to match rather than chase? Click in to see which growth levers and margin shifts underpin that valuation roadmap, and how long they think the global store blitz can keep compounding.

Result: Fair Value of $26.20 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, heavy reliance on overseas super stores and volatile IP collaborations means any stumble in execution or demand could quickly compress that upside.

Find out about the key risks to this MINISO Group Holding narrative.

Build Your Own MINISO Group Holding Narrative

If you see the story differently or want to dig through the numbers yourself, you can shape a custom view in just minutes: Do it your way.

A great starting point for your MINISO Group Holding research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.

Looking for more investment ideas?

Before you move on, consider preparing for the next opportunity by scanning targeted stock ideas that align with different strategies, risk profiles, and income goals.

• Explore potential mispricing by targeting quality companies trading below intrinsic value with these 909 undervalued stocks based on cash flows and consider how market sentiment might change over time.
• Focus on the momentum of intelligent automation by looking at innovators at the intersection of healthcare and machine learning using these 30 healthcare AI stocks.
• Seek a steadier cash stream by concentrating on companies offering above market payouts through these 13 dividend stocks with yields > 3%.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com