Vital Farms Targets $2B in Revenue by 2030, Lifts EBITDA Margin Goals

Vital Farms (NASDAQ:VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, updated its long-term financial targets and plans to provide additional detail at its Investor Day presentation later today.

"We see a clear multi-year path toward $2 billion in Net Revenue by 2030 and 15% to 17% adjusted EBITDA margins by 2030, with Gross Margins of 35+% between 2025 and 2030. As we continue to drive increased brand awareness, expand household penetration and brand loyalty, deepen distribution, and continue scaling our supply chain, we believe Vital Farms is well-positioned to deliver durable, profitable growth," said Russell Diez-Canseco, Vital Farms' President and CEO.

"Over the past year, we've strengthened every part of our business — from supply and production to brand awareness and retail execution, laying the foundation for sustainable, long-term, profitable growth," Diez-Canseco concluded.

Update on Long-Term Financial Targets

Vital Farms is establishing 2030 as its new long-term planning horizon. Management expects to deliver the following by 2030:

• Annual Net Revenue of $2 billion in its current categories.
• Gross Margin of 35+% between 2025 and 2030.
• Adjusted EBITDA Margin between 15% and 17%.

Update on Fiscal 2025 Outlook

• For the full fiscal year 2025, management now expects Net Revenue of $755 to $765 million. This reflects a temporary disruption in returning to regular order patterns following the company's enterprise resource planning (ERP) system transition at the beginning of the fourth quarter of 2025.
• Management continues to expect Adjusted EBITDA of more than $115 million for the full fiscal year 2025, reflecting disciplined expense management.
• Finally, management narrowed the expected fiscal year 2025 capital expenditures to a range of $80 to $90 million.

Initial 2026 Net Revenue Outlook

• Management's initial outlook for 2026 Net Revenue is $930 to $950 million, representing ~24% year over year growth at the midpoint of the revised 2025 guidance and 2026 initial outlook. Management will provide actual 2026 guidance in conjunction with the Q4 2025 earnings release in February 2026.

Update on ERP Transition

• Effective December 5, Vital Farms exited the ‘hypercare' phase of its ERP transition project, marking the return to normal operations that leverage the new IT system and capabilities.

Update on Vital Crossroads (VXR), Vital Farms' new processing facility in Seymour, IN

• Vital Farms debuted the name of its previously announced new facility in Seymour, Indiana as Vital Crossroads (VXR), which reflects Indiana's state motto, the "Crossroads of America." This new facility represents a critical unlock to deliver the company's new long-term targets. VXR is expected to be operational in 2027.