Citibank analyst Siraj Ahmed believes that Google's move to sponsor real estate advertisements next to search results should not have much impact on Australian real estate advertiser REA Group. Although Ahmed pointed out that Zillow's stock price plummeted due to Google's move, he pointed out that more than 80% of the traffic to REA's portal was visited directly. He did acknowledge that these ads, acting as a marketing channel, present some risks and could result in some marketing spending being diverted. However, he wrote in a report that the CEO of rival Domain has noticed that Google is facing challenges in signing up a real estate agency. Citigroup rated News Group Holdings REA “neutral” with a target price of $279.25.

Citibank analyst Siraj Ahmed believes that Google's move to sponsor real estate advertisements next to search results should not have much impact on Australian real estate advertiser REA Group. Although Ahmed pointed out that Zillow's stock price plummeted due to Google's move, he pointed out that more than 80% of the traffic to REA's portal was visited directly. He did acknowledge that these ads, acting as a marketing channel, present some risks and could result in some marketing spending being diverted. However, he wrote in a report that the CEO of rival Domain has noticed that Google is facing challenges in signing up a real estate agency. Citigroup rated News Group Holdings REA “neutral” with a target price of $279.25.