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After news of Maotai's volume control policy spread, market prices immediately responded. The reporter surveyed a number of dealer stores and found that the wholesale prices of many dealers had already risen when they picked up the goods. A Maotai dealer in Shenzhen said that the Feitian Moutai had already risen to 1,650 yuan/bottle, an increase of more than 50 yuan/bottle in two days. Today, the purchase price for a single bottle was 1,700 yuan. In addition, a dealer staff member said that Maotai Distillery has suspended supply and has not been able to restock supplies in the near future. Experts believe that the Maotai Distillery controls volume and price insurance to reduce the liquidity pressure on dealers.

Zhitongcaijing·12/15/2025 11:49:07
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After news of Maotai's volume control policy spread, market prices immediately responded. The reporter surveyed a number of dealer stores and found that the wholesale prices of many dealers had already risen when they picked up the goods. A Maotai dealer in Shenzhen said that the Feitian Moutai had already risen to 1,650 yuan/bottle, an increase of more than 50 yuan/bottle in two days. Today, the purchase price for a single bottle was 1,700 yuan. In addition, a dealer staff member said that Maotai Distillery has suspended supply and has not been able to restock supplies in the near future. Experts believe that the Maotai Distillery controls volume and price insurance to reduce the liquidity pressure on dealers.