On December 13, the reporter learned from Chinese wine industry commentator Xiao Zhuqing that Kweichow Moutai recently introduced a volume control policy covering the two major dimensions of short-term burden reduction and medium- to long-term structural reforms. In terms of short-term measures, within December 2025, Kweichow Moutai will stop distributing all Moutai products to dealers until January 1, 2026, and resume in due course. Xiao Zhuqing analyzed that the purpose of this move is to directly reduce the burden on dealers during the financial crisis period at the end of the year and prevent dealers from panic selling due to loan repayment or new payment. In terms of medium- to long-term structural reforms, in 2026, Kweichow Moutai plans to drastically reduce the quota for non-standard products and reduce the supply of products at the source, which reduces profits from distribution channels. However, up to now, Kweichow Moutai has not officially announced any relevant information on the above situation.

On December 13, the reporter learned from Chinese wine industry commentator Xiao Zhuqing that Kweichow Moutai recently introduced a volume control policy covering the two major dimensions of short-term burden reduction and medium- to long-term structural reforms. In terms of short-term measures, within December 2025, Kweichow Moutai will stop distributing all Moutai products to dealers until January 1, 2026, and resume in due course. Xiao Zhuqing analyzed that the purpose of this move is to directly reduce the burden on dealers during the financial crisis period at the end of the year and prevent dealers from panic selling due to loan repayment or new payment. In terms of medium- to long-term structural reforms, in 2026, Kweichow Moutai plans to drastically reduce the quota for non-standard products and reduce the supply of products at the source, which reduces profits from distribution channels. However, up to now, Kweichow Moutai has not officially announced any relevant information on the above situation.