Changes in Hong Kong stocks | Bairongyun-W (06608) rose more than 3% at the end of the session AI+ advertising and marketing products evolved into smart systems, and the company's enterprise-level AI agents achieved accurate customer acquisition

The Zhitong Finance App learned that Bairongyun-W (06608) rose more than 3% at the end of the session. As of press release, it had risen 3.42% to HK$9.38, with a turnover of HK$18.3277 million.

According to the news, Ping An Securities Research Report points out that AppLovin is the world's leading mobile game advertising channel provider, and the e-commerce business is gradually expanding. AppLovin began expanding its customers into the field of web advertising and e-commerce. In October of this year, the company launched an invitation-based self-service platform to expand e-commerce and other categories of customers, which is currently in the early stages. According to the company's 3Q25 Earnings Call, self-service advertisers' spending increased by around 50% each week since the launch of AxonAds Manager. Looking ahead to 4Q25 and 2026, AppLovin's key tasks include introducing AI agents to optimize the entry process for new advertisers, fully opening up a self-service platform, testing creative advertising functions based on generative AI, and actively testing paid marketing.

Ping An Securities believes that at present, domestic companies (such as cross-border e-commerce, mobile games) are in strong demand to go overseas. Marketing intelligence can not only batch generate advertising copy, images, and video scripts that meet the preferences of overseas users, but also provide assistance in cultural differences, language habits, and legal compliance checks to help brands truly integrate into the local market. According to information, Bairongyun-W uses the self-developed BR-LLM model and VoiceGPT as the foundation to provide full-link AI marketing and accurate customer acquisition solutions for B-side customers in the financial and pan-industry sectors. In addition, the CybotStar intelligent platform is a platform for the company's enterprise-level AI agents to support customers to quickly customize scenario-based agents such as marketing and customer service to meet internal operations and external customer acquisition needs.