A survey of 2,300+ hourly workers reveals rising financial pressure, with 6 in 10 reporting they've skipped meals to cover other expenses
TAMPA, Fla., Dec. 11, 2025 /PRNewswire/ -- Branch, the leading workforce payments platform, has released its seventh annual Branch Report, offering a closer look at how today's hourly workers are navigating financial pressure and evolving workplace expectations.
The 2025 survey of more than 2,300 hourly workers conducted by Branch reveals that many workers are facing difficult financial decisions: 6 in 10 have skipped meals in the past year, and close to half have delayed payments on essential expenses including utilities, rent, and medical bills. Over 80% worry about their ability to pay bills on time, underscoring the importance of faster payments—85% of hourly workers say early access to earned wages is helpful.
"Behind the headlines about staffing challenges and labor shortages are millions of workers doing their best to stay financially stable," said Branch founder and CEO Atif Siddiqi. "This data highlights how important it is to offer tools that make everyday financial decisions easier, including faster, more flexible access to earnings."
The survey also explored how hourly workers view the growing presence of AI in the workplace. Most say they haven't encountered AI tools on the job (68%) or are unsure whether they have (14%). Looking ahead, expectations remain mixed: across all industries, 28% of hourly workers believe AI may take away opportunities, 8% believe it could create better ones, and 43% are unsure how AI will affect their future job prospects.
Key Findings:
Financial Strain & Food Insecurity
Early Pay Options Are Essential
Tipping Culture in Focus
Job Hugging in a Shaky Economy
Understaffing is a Problem
What Matters Most to Hourly Workers
Different generations value different things at work — the data shows clear shifts by age group:
Across all ages, workers share several priorities that influence whether they stay or switch jobs.
Mixed Expectations About the Role of AI at Work
AI adoption in hourly workplaces is still in early stages, and most workers are uncertain about how it will shape their jobs. Nearly 7 in 10 hourly workers (68%) say their employer hasn't introduced any AI tools, and another 14% aren't sure if they have.
Among the workers who have encountered AI on the job, the impact varies:
For more findings or to download a copy of the report, visit: https://www.branchapp.com/resources/branch-report-2025.
Methodology
The survey was conducted in November 2025 and reflects responses from 2,300 hourly workers across industries including retail, hospitality, food service, healthcare, and logistics. Respondents include both tipped and non-tipped workers and represent a range of ages, geographies, and workplace sizes.
About Branch
Branch is the leading workforce payments platform that helps businesses deliver fast, flexible options for workers to get paid. Whether it's sending earnings to employees or contractors, companies choose Branch because they know that faster payments can help them strengthen worker loyalty, save time and money, and drive business growth. Earners that sign up with Branch can receive a deposit account, quick access to earned wages, rewards, and personal finance tools to help them manage their cash flow between pay cycles. Branch partners with many of the nation's leading companies and platforms across the hospitality, gig, vertical SaaS, and staffing industries. Branch has been honored with a Webby Award—Best Financial Services, FinTech Breakthrough Award, Gartner Eye on Innovation: Financial Services, and Great Place to Work Certification. To learn more about Branch, visit https://www.branchapp.com and follow us on Twitter/X and LinkedIn.
Contact
Adrianne Ho
Branch
press@branchapp.com
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SOURCE Branch