Stran Launches Online Gifting Platform to Help Companies Reward Customers

Stran & Company, Inc. ("Stran" or the "Company") (NASDAQ:SWAG) (NASDAQ:SWAGW), a leading outsourced marketing solutions provider that leverages its promotional products and loyalty incentive expertise, today announced the launch of its Online Gifting Program, a customizable platform that enables clients to deliver their own branded gifting experiences to their customers. The scalable digital platform is designed to help clients recognize and reward their customers through curated gifting and meaningful reward experiences, while reinforcing the client's brand. The introduction of this platform also expands Stran's digital capabilities and strengthens the Company's overall value proposition.

The initial deployment is underway with one of the world's largest audit, tax, and advisory firms, where members of the marketing team are opting in to preview the platform ahead of a broader launch in 2026.

Built for enterprise-level flexibility, the platform enables organizations to create and deliver their own branded gift-redemption sites incorporating the client's logos, messaging, and optional embedded video content. It supports structured gift tiers—such as $25, $50, and $100—paired with curated merchandise assortments aligned to each tier. Recipients can choose from a thoughtfully selected range of items, including charitable eGift card options and premium, mission-driven products that reinforce social impact and brand-aligned values.

Each participant receives a unique redemption code and personalized email directing them to their dedicated gifting site. Automated communications—including welcome messages, reminders, and order confirmations—ensure a consistent and streamlined experience. The program features all-inclusive fulfillment pricing that covers the selected gift, tax, shipping, and handling, while Stran provides dedicated customer care and comprehensive program management to support users throughout the process.