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DIRECT SELLING REMAINED STEADY IN 2024 AMID GLOBAL ECONOMIC SHIFTS, ACCORDING TO WFDSA STATS REPORT

Barchart·12/04/2025 22:33:00
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WORLD FEDERATION OF DIRECT SELLING ASSOCIATIONS RELEASES ANNUAL DEFINITITVE DATA ON GLOBAL INDUSTRY SHOWING SIGNS OF STABILIZATION

WASHINGTON, Dec. 4, 2025 /PRNewswire/ -- The World Federation of Direct Selling Associations (WFDSA), the global trade association representing the direct selling industry for 47 years, released its latest STATS report, showing global stability and potential  growth.  Direct selling remained around $164 billion in global retail sales, an increase of $675 million over pre-pandemic sales, with 45% of markets in the study showing increases.  The number of independent representatives grew slightly over last year to 104.3 million, 72.1% of whom are women. 

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