Find out why Southern's 4.7% return over the last year is lagging behind its peers.
The Discounted Cash Flow, or DCF, model estimates what a company is worth today by projecting its future cash flows and discounting them back to the present using a required rate of return. For Southern, the model used is a 2 Stage Free Cash Flow to Equity approach, based on cash flow projections in $.
Southern currently reports last twelve month free cash flow of about $1.0 billion in the red, at approximately $1,011 million. However, analysts and extrapolated estimates see this improving sharply, with free cash flow projected to reach around $19.5 billion by 2035. The early years of the forecast are based on analyst expectations, with later years extended by Simply Wall St using declining growth assumptions, which is typical for DCF models.
Aggregating and discounting these projected cash flows gives an estimated intrinsic value of about $291 per share. That implies roughly a 70.0% discount to the current market price, suggesting that, on cash flow grounds, the stock appears materially undervalued according to this model.
Result: UNDERVALUED
Our Discounted Cash Flow (DCF) analysis suggests Southern is undervalued by 70.0%. Track this in your watchlist or portfolio, or discover 910 more undervalued stocks based on cash flows.
For a mature, profitable utility like Southern, the price to earnings, or PE, ratio is a practical way to gauge valuation because it links what investors pay today to the profits the business is already generating. In general, faster growth and lower risk justify a higher PE, while slower growth or elevated risk point to a lower, more conservative multiple.
Southern currently trades on a PE of about 21.6x, slightly above the Electric Utilities industry average of roughly 20.1x, but below the broader peer group average of around 26.2x. Simply Wall St also calculates a proprietary “Fair Ratio” of 25.0x for Southern, which reflects its specific mix of earnings growth, profit margins, risk profile, industry positioning and market cap.
This Fair Ratio is more nuanced than a straight comparison with peers or industry benchmarks, as it adjusts for company specific characteristics rather than assuming all utilities should trade on the same multiple. Comparing Southern’s current 21.6x PE to the Fair Ratio of 25.0x suggests the market is applying a discount relative to what its fundamentals might justify.
Result: UNDERVALUED
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Earlier we mentioned that there is an even better way to understand valuation, so let us introduce you to Narratives, which are simply your story about a company, tying together your assumptions for future revenue, earnings, margins and fair value into one clear view that links Southern’s business outlook to a financial forecast and then to what you believe the shares are really worth.
Narratives on Simply Wall St, available to millions of investors through the Community page, make this process easy and accessible by guiding you to set your own expectations and instantly compare your Fair Value to the current Price. This allows you to quickly see whether your story suggests it is time to buy, hold, or sell.
Because Narratives update dynamically as new information like earnings, regulatory news or capital plans come in, your fair value view stays alive rather than frozen in time. You can see how the market reaction lines up with your thesis instead of relying only on static ratios.
For example, one Southern investor might build a bullish Narrative with a fair value near $108 per share based on robust Southeast demand and successful grid and nuclear expansion. A more cautious investor might land closer to $75 if they focus on capital intensity, regulatory risk and dilution. Narratives help both of them see how those differing perspectives translate into clear, actionable numbers.
Do you think there's more to the story for Southern? Head over to our Community to see what others are saying!
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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