Changes in US stocks | Micron Technology (MU.US) fell more than 3%, and the company announced the termination of Crucial's consumer business

The Zhitong Finance App learned that on Thursday, Micron Technology (MU.US) fell more than 3% to $225.74. Micron Technology said on Wednesday that it plans to stop selling storage products to individual consumers in the PC/DIY market so that the company can focus its production capacity on providing sufficient storage products for computing power clusters driven by high-performance AI chips. “The exponential expansion in data center scale driven by the big wave of AI has led to a surge in demand for DRAM and NAND series products,” Sumit Sadana, head of Micron's business, said in a recent statement. “Micron made the difficult decision to exit the Crucial consumer business to increase storage product supply and support for large strategic customers in a more rapidly growing segment.”

The oligopolistic competition pattern in the global storage industry has further strengthened Micron's sense of urgency to transform. Currently, the HBM market has formed a pattern where Samsung, SK Hynix, and the three giants compete for supremacy. The first two occupy nearly 90% of the market share with a first-mover advantage. Although Micron started a little late, it is catching up with rapid momentum — its HBM market share rapidly increased from 10% in 2023 to 10-16% in 2024, and is targeting 20-25% in 2025. Analysts believe that Micron chose to divest its consumer business essentially to achieve “strong focus” through “subtraction”, concentrate R&D and production capacity resources to conquer advanced products such as HBM4/HBM4E, and consolidate competitiveness in the high-end market.