Auto Home (ATHM.US,02518) was awarded the “Most Valuable Investment Stock” to accelerate the construction of a new ecosystem in the automotive industry

On December 3, at the “10th Zhitong Financial Capital Market Annual Conference and Listed Company Award Ceremony” held in Shenzhen, Auto Home (ATHM.US,02518) won the “Most Valuable Investment Stock” award for its excellent business model, steady business performance and outstanding ecological value. The award honors US listed companies that can not only continuously generate returns for investors, but also provide high-quality products and services, and practice social responsibility. Auto Home's award is an authoritative confirmation of its strategic transformation results and growth potential.

Behind this honor is Auto Home's continuous strategic upgrading and ecological restructuring — successfully evolving from an industry-leading automotive vertical media to a digital automotive ecosystem platform with “content+transaction+service” as the core and deep integration of online and offline. Just over three months since Catech Holdings, a subsidiary of Haier Group, completed a strategic shareholding, Auto Home has made a series of breakthroughs in business integration, scenario expansion, and digital capacity building, showing strong strategic execution and potential for ecological collaboration.

“This affirmation is not only a recognition of our achievements in the transformation phase, but also a guide to our future growth path.” Liu Fu, Chairman of the Board of Directors and CEO of Auto Home, said, “Relying on the industrial resources and ecological empowerment of Haier Group and Cathay, we will accelerate the closed-loop construction of automotive ecosystem services. The future growth of Auto Home will no longer be limited to the growth of existing businesses, but will be the release of ecological value connecting diverse scenarios and serving the entire life cycle of users.”

Deep cultivation of the roots of content: from information platforms to value centers

Auto Home has always viewed content as a core competitive barrier. Through the dual layout of “professional depth+breadth of perspective”, content has been upgraded from a drainage tool to a value center connecting consumer decisions and building brand trust.

In terms of professional content creation, the platform adheres to user-centered, professional and objective content creation concepts, and continues to expand investment in original reviews, in-depth reports, model databases, and user community construction. At the same time, we actively embrace innovation in content formats and enhance user participation and stickiness through various forms such as short videos and live broadcasts. In terms of expanding the content ecosystem, Auto Home is actively promoting break-through integration. Its newly established “Know Your Family Vientiane” platform has attracted more than 200 creators from various fields to enter, push automotive content to break through vertical circles, extend to diverse scenarios such as technology, travel, and lifestyle, and build a richer, three-dimensional content ecosystem.

In order to comprehensively improve the user experience, Auto Home carried out multiple rounds of iteration on mobile products this year, optimizing interface interaction, simplifying operation processes, and accelerating the implementation of AI technology in intelligent content generation, personalized recommendations, scenario-based services, and customer service responses. A series of measures have achieved remarkable results. The average number of daily users of Auto Home mobile continues to rise, and high-quality content and excellent user operation capabilities have become a solid foundation to support user growth and commercial transformation.

Building an O2O ecosystem: one-stop service takes root

If content is the starting point of the ecosystem, then a one-stop service capability that is deeply integrated online and offline is the key for Auto Home to achieve user retention and value deepening. The full launch of the Auto Home Mall business during the “Double Eleven” period this year marks an important step in the platform's closed-loop construction of transactions.

Through the full-process design of “online car selection - deposit payment - offline delivery”, the mall has restructured the traditional car purchase model: users can complete model screening and price comparison online, and then the dealer network covering the whole country provides car pickup and inspection services. The platform's credit endorsement makes car purchases more transparent and secure.

Through the integration of Auto Home franchise stores, the Catech certified used car system, and a wide range of cooperative used car service outlets, the platform efficiently connects online traffic with offline service resources. Whether it's buying a new car, replacing a used car, or aftermarket services such as maintenance, repair, and car beauty, users can get corresponding support within the Auto Home ecosystem. This efficient collaboration between online resources and offline services is driving Auto Home to move from a “decision support platform” to an “integrated trading and service platform.”

Looking forward to the future, growth boundaries will continue to expand

Standing at a new starting point, Auto Home's ambitions go beyond the car service itself. While continuing to consolidate the two core capabilities of “the user's preferred platform for car viewing and car selection” and the “new O2O retail platform”, Auto Home is focusing on depicting the two major future visions of “car life” and “car family connectivity”, and is committed to breaking through the boundaries of traditional car services and integrating into a wider lifestyle and intelligence scene.

From vertical media to trading service platforms, to the “car family integration” smart lifestyle ecosystem, the evolution path of Auto Home vividly reflects the major trend of deep integration between the Chinese automobile industry and the digital consumer ecosystem. The story of Auto Home also evolved from a story about car information to a story about the technology and ecology of a future lifestyle. Relying on shareholder empowerment and continuous strategic upgrading, Auto Home is moving towards a new blue ocean of growth at full speed with a clearer positioning and a more solid layout.