On December 2, outdoor brand Jack Wolfskin issued a closing notice, announcing that due to changes in the company's operating strategy, its flagship store of Xiaohongshu is expected to officially end operations on December 31, 2025. The relevant notice also mentioned that from the day the announcement was issued, the store will enter the final stage of operation and will gradually stop the sales function; however, orders already generated before the store ends operations will continue to provide complete after-sales service until December 31, 2025. If consumers have after-sales issues during this period, they can still contact the store to resolve them through the Xiaohongshu platform.

On December 2, outdoor brand Jack Wolfskin issued a closing notice, announcing that due to changes in the company's operating strategy, its flagship store of Xiaohongshu is expected to officially end operations on December 31, 2025. The relevant notice also mentioned that from the day the announcement was issued, the store will enter the final stage of operation and will gradually stop the sales function; however, orders already generated before the store ends operations will continue to provide complete after-sales service until December 31, 2025. If consumers have after-sales issues during this period, they can still contact the store to resolve them through the Xiaohongshu platform.