BOC International: Mainland consumption is expected to grow moderately in 2026, it is recommended to adopt a strategy that combines offense and defense

The Zhitong Finance App learned that BOC International released a research report saying that consumption picked up slightly in 2025 and is expected to continue to grow moderately in 2026. The current trend of multi-dimensional changes in the consumer market is an evolution towards consumer-centered transformation. At the level of consumer trends, cost performance and emotional value jointly dominate current consumer decisions, which provides enterprises with a key direction for product innovation and brand building.

The bank recommended adopting a strategy that combines offense and defense. The focus can be on three types of companies: the first category is companies that benefit from improved supply and demand and are expected to release profit flexibility through efficiency improvements, such as Shenzhou International (02313), rated “buy”; the second category is segment leaders that keenly capture consumer trends and have rapid growth potential, such as Bubble Mart (09992) and Mingchuang Premium (09896). The third category is “buy”; the third category is industry leaders with a steady growth foundation, strong moats, and anti-cycle ability, such as Anta Sports (02020)) and China Resources Brewery (00291), both rated “Buy” .