“First Nasdaq Trendy Stock” was born, and HERE.US (HERE.US) accelerated its sprint to the first tier of the industry

The top trendy gaming IP “WAKUKU WAKUKU”, hailed by the market as “the next LABUBU,” has welcomed a major new product.

Recently, HERE.US (HERE.US), NASDAQ's “first stock in trendy gaming concepts”, held a new product preview for its phenomenal IP “WAKUKU WAKUKU” to showcase the WAKUKU “Let's hang up now” series blind boxes with both dopamine color and movable design, which will be sold online on December 4.

_{Shi Guangqiang, executive president and co-founder of the Qimengdao Group, introduced the latest WAKUKU “Let's hang out now” series of trendy games}

Continuing the core proposition of “wild”, WAKUKU's new product has achieved a quality breakthrough at a price of 100 yuan with a rich “16+2+1” configuration, movable joints, and pearlescent technology, which vividly explains the brand's “let's move forward”.

As one of the core IPs of Kimeng Island, WAKUKU's cumulative sales volume has exceeded one million boxes, and has driven searches to soar 6200%. And this market popularity has directly translated into real financial returns.

In the first quarter of fiscal year 2026 (July 1, 2025 to September 30, 2025), Qimeng Island achieved total revenue of 127 million yuan in the Chaowan business, surging 93.3% month-on-month, far exceeding the upper limit of the performance guideline range of 100 million yuan to 110 million yuan. The Star IP Matrix continued to gain momentum. WAKUKU had revenue of 89.73 million yuan, ZIYULI had revenue of 20.76 million yuan, and SIINONO had revenue of 12.89 million yuan since its launch in mid-late July, injecting momentum into Qimeng Island's performance.

More than that, Qimeng Island has provided clear and detailed performance guidelines for the future development of the Chaowan business. It expects Q2 revenue guidance for the 2026 fiscal year to be 150 million to 160 million yuan, continuing to increase rapidly from month to month.

This means that Qimeng Island has moved from a “transition period” to an “acceleration mode”, and it will become an important participant in the trendy entertainment industry as a “dark horse in the industry.” But this is just the beginning. Qimeng Island's ambition is not limited to trendy products, but to accelerate progress towards the goal of building a cultural brand with global influence. This strategic upgrade will lead it to a broader future and open a new chapter of revaluation in the capital market.

The “gold content” of annual revenue guidelines of 750 million to 800 million yuan

With the upgrading of consumption and the rise of emotional consumption, trendy games have surpassed subcultural circles and become a cultural consumption wave that has taken the world by storm. Data show that from 2020 to 2024, the global trendy game market grew from US$20.3 billion to US$41.8 billion, with a compound annual growth rate of about 20%, showing a strong growth trend.

As an important growth engine for the global trendy game industry, the performance of the Chinese market is particularly outstanding. The overall scale has climbed to 76.3 billion yuan in 2024, and the compound annual growth rate from 2020 to 2024 reached 35.1%, continuing to lead the global market.

The boom in the second-hand market, on the other hand, is a true picture of the explosion of the trendy game industry in China. According to the “2025 Leisure Fish Entertainment Consumption Insight Report”, in the second quarter of 2025, the number of orders on the Leisure Fish Platform increased by 330.2% year on year, transaction volume increased by 309.7%, the average number of monthly consumers increased by 43.4% year on year, and the average number of monthly consumers increased by 43.4% year on year, reaching 218 yuan per capita.

Frost & Sullivan predicts that as IP penetrates into diversified product fields and the continuous improvement of consumer experience, the market size of China's trendy gaming industry is expected to soar to 213.3 billion yuan in 2030. This means that from 2025 to 2030, China's trendy game market is expected to achieve continuous rapid growth at a compound annual growth rate of 20.9%.

With the remarkable characteristics of the industry's high growth, high product premium capacity, and high repurchase rate, it has become a market consensus that the trendy game industry is a high-quality racetrack. Furthermore, with the emergence of the cross-cultural appeal of trendy toys, going overseas has become a new growth pole for the development of the trendy toy industry in China. This has undoubtedly given more room for imagination in the development of the trendy toy industry in China.

However, it is not easy for new Chaowan companies to rise rapidly. While the Chaowan industry is full of development opportunities, the industry also faces serious challenges from internal operations and the external environment. This mainly focuses on the two levels of IP lifecycle management and increasingly fierce market competition. Since the consumer interest cycle is generally short, IP lifecycle management is difficult. How to avoid IP aging too fast and maintain freshness and appeal is a problem that all trendy companies will face.

At the same time, market competition is gradually heating up and homogenization is serious. Due to the high fragmentation of the trendy game industry, the share of players in the top five markets is less than 25%. This has led to the coexistence of a large number of long-tail brands, and with the continuous influx of new players, there are more than 50,000 existing companies in the industry. Fierce market competition causes product design to follow trends and themes pile up. This intensifies homogenized competition and makes it easier for consumers to develop aesthetic fatigue.

However, in the context of an industry where opportunities and challenges coexist, Qimeng Island quickly stood out, and its guidance of reaching 750 million to 800 million yuan in revenue for the 2026 fiscal year can be described as extremely “rich”.

As a reference, the retail sales volume of China's fourth-largest gaming retailer in 2024 was only 600 million yuan. According to Frost & Sullivan data, if we calculate retail sales in 2024, the retail sales of the top five major gaming retailers in China are 7.2 billion, 2.5 billion, 1.3 billion, 600 million, and 500 million yuan, respectively. Although Qimeng Island's revenue guidelines include not only retail sales, if this performance guide is realized, it means that its scale can quickly approach the retail sales volume of leading companies in the industry in just one year. This is enough to see its explosive power, and the title “dark horse of the industry” really deserves its name.

A new sample of the trendy game industry's strong rise with differentiated advantages

Any success is no accident, and the same is true of Qimeng Island. Behind the explosive growth of the company's trendy game business, it has benefited from its accurate insight into market needs and full use of the company's advantages. Qimeng Island is keenly aware that the core of Trendy Fun products is to establish a deep emotional connection with users, so the company does not follow the trend to pursue short-term benefits, but instead continues to develop original IPs to give long-term “vitality” to IP with ultimate product power.

Qimengdao's original IP doesn't rely on lengthy anime stories, but instead uses sincere and solid original cultural creations to create trendy games themselves as containers that directly carry the “short, flat, and fast” emotions of today's young people. This complete design system based on originality is more likely to have a real emotional link with users. Whether it's the contrast between “WAKUKU”'s “milk killer” or “SIINONO”'s healing acceptance of “imperfection,” it aims to quickly resonate with users.

In terms of IP ecology, Qimeng Island has demonstrated systematic IP incubation and building capabilities. As of September 30, HERE has 11 proprietary intellectual property IPs, including WAKUKU WAKUKU and ZIYULI, and 4 exclusively licensed IPs and 2 non-exclusively licensed IPs including SIINONO. Furthermore, the company has formed a dual-engine IP incubation system with “self-developed original+ signed original” as the core, continuously enriching the company's original IP inventory. The diverse original IP matrix will lay a solid foundation for the continued rapid growth of Qimeng Island in the future.

While building “product power” with sincere original IP, the Qimengdao Group can achieve efficient and accurate management of IP operations by relying on its own accurate marketing and community operation capabilities through its previous 4 billion years of operating revenue. This makes Qimeng Island's trendy products have strong “brand power” and “sales power.”

At the level of “brand power” building, Qimeng Island actively promotes the cross-border integration of IP and different fields, breaking the physical boundaries of trendy games. Through cooperation with the China Open Tennis Championships, Beijing Fashion Week, and the hit drama “To the Mountain and Sea”, Qimeng Island successfully injected WAKUKU and other IPs into diverse sports, fashion, and entertainment scenarios. While maintaining brand tone, it has greatly expanded the brand consumer base, making IP a value link connecting different cultural circles, and significantly enhancing the vitality and commercial value of IP.

Meanwhile, the “2025 “Beijing Gift” Global Cultural and Creative Competition, organized by the Beijing Municipal Administration of Culture and Tourism and other Beijing government departments, announced the selection results on November 7. Qimeng Island's “Another Pear in the Picture Series” and “WAKUKU Wakuku x China Online Limited Series” were selected for the fashion trend track list. This shows that Qimeng Island's products have been officially recognized for their outstanding performance.

At the “sales power” level, Qimeng Island successfully migrated the efficient private traffic operation experience established in the education business to the field of trendy games, and focused on building a highly sticky user community; and the company passed

Detailed operations are carried out on social media matrices such as Douyin and Xiaohongshu, and the IP personality is continuously strengthened to enhance fans' activity and sense of belonging. This has made online links the core advantage channel of Qimeng Island. After the product is detonated through online channels, offline penetration is carried out to complete the omni-channel integration of online and offline channels.

The Zhitong Finance App learned that Qimeng Island's GMV on Douyin achieved more than 9 times growth from April to August 2025, indicating that online channels have entered a rapid development path. Furthermore, the company's offline penetration continues to accelerate. As of the third quarter of 2025, Qimeng Island's products have entered more than 10,000 retail terminals through distributor partners. Furthermore, by the end of December 2025, Qimeng Island will open no less than 3 self-operated stores and strive to reach more than 5, in order to further enhance the company's influence in offline channels.

The new IP “SIINONO” is the best proof that Qimeng Island has built a hit after integrating the “troika” of “product power,” “brand power,” and “sales power.” “SIINONO” is positioned as “accepting imperfection” and focuses on healing and emotional resonance. When it was first launched in July 2025, the IP sold 10,000 boxes within 10 minutes, and sales exceeded 1.5 million yuan in 3 days. The cumulative sales volume has now exceeded 300,000 boxes, showing the explosive power of its debut.

According to industry authorities, the new WakuMini version of Kimeng Island is in line with current trends in the trendy gaming industry. This type of product has characteristics such as low price threshold, suitable for carrying as a bag or accessory, and suitable for collection, and is highly suited to the current consumer demand for “emotional value” and “social currency” among young people. The market anticipates that with the powerful ability of Kimeng Island to create blockbusters, as well as the company's unique emotional value building on the WAKUKU IP and building brand loyalty, the launch of a new WAKUKU mini product may be expected to catch up with Labubu Mini in the market volume.

Furthermore, in order to seize the new trend in China's trendy overseas industry, Qimeng Island has launched an international layout. It has taken the lead in entering the North American and Southeast Asian markets online, and the company's distribution network has gradually expanded to nearly 20 countries in Japan, Europe and the US, making sufficient preparations for the subsequent acceleration of internationalization.

It can be seen from this that, combining its strengths, Qimeng Island has explored a clearly visible development path in the trendy gaming industry: in IP incubation, the company adheres to the original dual-engine model of “self-development+contract”, focusing on accurate emotional positioning and the pursuit of emotional resonance. In terms of brand marketing and channels, we have achieved breakthrough communication through high-profile cross-border communication, fed back offline with online advantages, and gradually built an omnichannel integration system.

On the basis of this series of strategic collaborations, Qimeng successfully organically integrated “product power”, “brand power” and “sales power,” thus demonstrating strong explosive ability and differentiated core competitiveness, which is one of the key reasons for the company's strong rise. It can be said that the success of Qimeng Island will be a classic example of how to achieve explosive growth through complementary strengths for enterprises in the trendy game industry. It will also become a new sample for the trendy game industry to rise with differentiated advantages.

Comprehensive strategy upgrade, accelerating transition from trendy gaming products to cultural brands

However, Qimeng Island's ambition is not limited to trendy fun products; what it wants to create is a cultural brand, which is intuitively reflected in this group-level name change.

The group-level name change is another strategic milestone after the company wholly-owned Shenzhen Yiqi Culture (formerly Letsvan) and transformed its brand into “Dream Island”. But behind this, it is far from being as simple as changing the name; it is the key move of Qimeng Island to face the future and clearly communicate its strategic positioning and future growth goals to the market.

Qimeng Island said that with the mission of “creating trendy experiences that touch the mind and delivering happiness and beauty”, and with the vision of “becoming a supersymbol of global trend culture”, the company is committed to building a global trendy art and fashion IP collection platform.

Based on this, Qimeng Island clearly defines itself as an “open, co-created, and sustainable” trendy play ecosystem platform. The move aims to transcend the limitations of a traditional single IP operator and transform it into a core hub connecting designers, artists, and consumers around the world. By opening up its mature IP incubation methodology and efficient commercialization capabilities to ecological partners, Qimeng is committed to becoming an accelerator for the realization of global ideas. This not only aims to promote original trendy games from China to the world, but also marks a profound shift in its strategic focus from providing trendy games products to building cultural brands with global influence.

It can be said that the group's name change will be a key point in the history of the development of Qimeng Island, because it is a comprehensive “upgrade” of the company's development strategy. You need to know that IP lifecycle management is the most difficult part of the trendy game industry, but the goal of Qimeng Island is to go beyond the limitations of a single IP and directly build “Dream Island” itself into a strong cultural brand. At that time, the Qimeng Island platform will become the company's largest and most enduring IP. This is another aspect that Kimeng Island excels at “breaking through” with differentiated competitive advantages.

The strategic cooperation with Beijing Radio and Television, which began on November 8, is the first step in building a cultural brand for Qimeng Island. According to the cooperation agreement, Qimeng Island will join hands with Beijing TV to jointly develop exclusive trendy games in Beijing. The results of the cooperation between the two sides will be showcased at the Beijing TV Spring Festival Gala, the Beijing International Film Festival, and various urban cultural tourism promotion activities, making Trendy Fun an important vehicle for spreading the capital's cultural image. At the same time, the two sides will build a platform for co-creation to inject fresh vitality into the design and dissemination of Beijing's cultural image.

Being able to cooperate with Beijing and Taiwan shows that Qimeng Island's strength in the trendy entertainment industry has been officially recognized. This is not only a commercial cooperation, but also a high-level brand endorsement. It can significantly enhance the authority and trust of the government, industry, and the public. This is essential for it to expand government-enterprise cooperation and participate in city-level cultural projects.

It is worth noting that the core path of this cooperation between the two sides is the integration and innovation of “culture+trend+media”, which means that the identity of Qimeng Island is no longer simply a trendy product provider, but has been given the mission of telling the “Beijing Story” and spreading the cultural image of the capital.

After signing a strategic cooperation agreement with Beijing Taiwan, Qimengdao Group also signed a cooperation agreement with Bauhinia magazine and appeared at the “Golden Rooster Award” to continue to accelerate the ecological layout of the company's cultural brand.

At the 28th Beijing-Hong Kong Fair, Qimeng Island and Bauhinia Magazine, a subsidiary of the Hong Kong Bauhinia Culture Group, formally signed a strategic cooperation agreement. The two sides will jointly launch the WAKUKU “Golden Bauhinia” Hong Kong city limited edition trendy game, which contains the beautiful meaning of “steady growth,” with the aim of promoting cultural and creative collaboration between Beijing and Hong Kong and Hong Kong and going overseas with the aim of promoting cultural and creative collaboration between Beijing and Hong Kong and Hong Kong. Furthermore, on November 15, senior management of the Qimengdao Group was invited to appear on the 38th Chinese Film Golden Rooster Awards red carpet as a partner in the “Sea of Stars Selection Program”, injecting the youthful vitality and cultural warmth of trendy culture and creativity into the film industry event, highlighting the new vitality of the integration of production and literature. Notably, during this event, Qimeng Island first publicly revealed WAKUKU's new product “Immediately Available”, which was well received by the live cast.

There were such frequent movements within a week after the name change. This clearly sent a signal to the market that after the name change, Qimeng Island is positioning itself as an “ecological platform” and is working simultaneously on multiple fronts through the “Culture +” model to achieve a leapfrog increase in brand influence.

This can not only effectively enhance the cultural content and emotional depth of the Kimeng Island IP, thereby creating a differentiated competitive advantage belonging to Kimeng Island in the trendy game industry where homogenized competition is severe, but is also a key step in pushing Qimeng Island towards a cultural brand, injecting it with unique cultural genes and a deep long-term development strategy.

Summarize:

As an emerging “dark horse” in the trendy game industry, as the 'IP R&D+Omnichannel Expansion' dual-engine strategy continues to unleash growth potential, the company's competitive barriers have been further consolidated. Relying on a mature operating system and sound financial fundamentals, the company has built core capabilities and resource reserves to seize the industry's growth opportunities, and has built a solid foundation for advancing to the world's leading trendy game enterprise.

However, this may only be the beginning of the revaluation of Kimeng Island. As the results of Qimeng Island's explosive growth gradually materialize, the company is expected to break into the first tier of the industry. At that time, Qimeng Island is expected to usher in a “Davis double hit” trend of explosive growth in performance combined with leading market positions to drive valuation expansion.

Looking at a longer-term perspective, after a comprehensive strategic upgrade, in the future, Qimeng Island will no longer just be a trendy brand, but a comprehensive innovative cultural brand with original IP as the core, strong commercial monetization capabilities and deep user sentiment. While showing the charm of Chinese culture on the global stage, it will also promote the accelerated fission of the company's internal values.