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    Why Figma (FIG) Is Up 17.3% After ChatGPT Integration Announcement at OpenAI DevDay

    Simply Wall St·10/08/2025 20:23:51
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    • At OpenAI's recent DevDay conference, CEO Sam Altman announced a direct integration of Figma into ChatGPT, enabling users to perform design tasks within ChatGPT conversations using the new Apps SDK.
    • This collaboration positions Figma as a central player in the emerging AI-powered enterprise workflow ecosystem, reflecting its alignment with leading technology trends and influential partners.
    • With this high-profile partnership now underway, we'll explore how Figma's early role in the ChatGPT app ecosystem influences its overall investment narrative.

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    What Is Figma's Investment Narrative?

    For anyone considering Figma as an investment, the central question is whether it can justify its steep valuation by turning rapid product development and high-profile partnerships into sustained, profitable growth. The recent ChatGPT integration announcement is a big swing, pushing Figma into the heart of the AI productivity conversation and causing a remarkable short-term share price surge. This may well accelerate Figma's customer adoption and deepen its moat, positioning it as a leading collaborator in the expanding enterprise AI ecosystem. However, this catalyst comes as the company faces earnings forecast declines and an already premium price-to-sales ratio, which magnifies risk if high growth expectations aren’t met. With volatility high and prior fair value estimates set before this news, the recent momentum could reshape both risk and opportunity for investors watching Figma’s next steps.

    But with expectations running high, there are still tough questions about sustaining growth. Figma's shares are on the way up, but could they be overextended? Uncover how much higher they are than fair value.

    Exploring Other Perspectives

    FIG Community Fair Values as at Oct 2025
    FIG Community Fair Values as at Oct 2025
    With 25 fair value estimates from the Simply Wall St Community ranging from just over US$16.50 to an eye-catching US$290.26, opinions on Figma's worth could hardly be more varied. While excitement builds around the ChatGPT partnership, many are watching for signs of whether Figma’s recent momentum can meaningfully alter its longer-term outlook. Consider the wide range of views before forming your own.

    Explore 25 other fair value estimates on Figma - why the stock might be worth over 4x more than the current price!

    Build Your Own Figma Narrative

    Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.