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Barrett Business Services (BBSI): Assessing Valuation After Analyst Upgrade on Rising Earnings Forecasts

Simply Wall St·09/22/2025 13:53:21
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Barrett Business Services (BBSI) just got a boost as its analyst rating was upgraded, thanks to a clear upward trend in earnings forecasts. If you own shares or are considering a position, this is definitely a headline worth your attention. The positive momentum in consensus estimates reflects that the market, as well as professionals watching BBSI, are recognizing stronger prospects for the company in the months ahead. Stepping back, the past year has been rewarding for Barrett Business Services shareholders, with a total return of 26%. Over the past five years, the stock has soared 281%, far outpacing its earnings growth, and insiders have shown confidence by picking up more shares in the past year. That said, price action has been a bit mixed recently: over the past month, BBSI dipped 5%, but it is still up nearly 10% over the past three months, pointing to some renewed momentum. So as this upgraded rating adds fuel to the conversation, is Barrett Business Services trading at a value that leaves room for future gains, or has the optimism already been built into the price?

Most Popular Narrative: 10.4% Undervalued

The most widely followed narrative sees Barrett Business Services as undervalued, with its fair value estimated to be over 10% higher than the current share price. The discount rate used for this assessment is 7.0%.

Broader adoption of outsourced HR and payroll solutions by small and medium-sized businesses, driven by rising employment law and payroll/tax complexity, continues to expand BBSI's addressable market. This trend supports sustainable top-line revenue growth, as reflected in record client adds and worksite employee numbers.

Ready to uncover the real story behind this bullish valuation? Analysts are betting on growth that outpaces what you might expect from a company in this space. What hidden assumptions about revenue, margins, and market expansion are fueling that target price? The numbers behind this fair value might surprise you. There is more beneath the surface than meets the eye.

Result: Fair Value of $51.50 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent weakness in client hiring and ongoing geographic concentration could still challenge BBSI's long-term growth outlook, even with recent momentum.

Find out about the key risks to this Barrett Business Services narrative.

Another View: What Does the SWS DCF Model Say?

Our DCF model paints a very different picture, suggesting Barrett Business Services might be trading well below its intrinsic value. This estimate challenges the consensus and could indicate the market is overlooking hidden potential. Which approach will prove right in the end?

Look into how the SWS DCF model arrives at its fair value.

BBSI Discounted Cash Flow as at Sep 2025
BBSI Discounted Cash Flow as at Sep 2025

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Barrett Business Services for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover undervalued stocks based on their cash flows. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Build Your Own Barrett Business Services Narrative

If you see things differently or want to dig deeper, you can easily build your own data-driven view in just a few minutes. Do it your way

A great starting point for your Barrett Business Services research is our analysis highlighting 3 key rewards and 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.