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MINISO (NYSE:MNSO) Valuation in Focus Following Analyst Outlook Shift and Lowered Earnings Estimates

Simply Wall St·09/21/2025 18:20:43
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MINISO Group Holding (NYSE:MNSO) is suddenly getting extra attention after a wave of analyst sentiment shifts. While brokerage firms are still leaning positive on the stock, recent downward revisions in earnings estimates and a less encouraging Zacks Rank have put the company’s near-term outlook under a bit of a cloud. For investors eyeing what to do next, these changes in analyst perspective could be the spark that triggers a closer look at the fundamentals behind MINISO’s share price. If you have been watching MINISO over the past year, the story has flipped between strong momentum and brief periods of risk reassessment. Despite earnings estimates edging lower, the stock has delivered a whopping 57% return over the past twelve months, with an even sharper rally of 45% in the past three months alone. Combined with strong annual growth in both revenue and net income, these numbers point to a business that has been on the rise, even as market opinion gets more mixed. So after this year’s impressive rally, despite some analyst skepticism, are we looking at an undervalued opportunity, or is the market already reflecting all that future growth in the current price?

Most Popular Narrative: 43.1% Undervalued

The narrative from SuEric presents MINISO as significantly undervalued, with a calculated fair value well above the recent share price. The argument focuses on the company’s rapid operational expansion, improving profitability, and robust global growth plans.

Strong Q1 2024 Performance: In Q1 2024, $MNSO revenue surged 26% year-on-year to $515.7 million, with adjusted EBITDA margin expanding by 200 basis points to 25.9%. This growth was fueled by a robust strategy of opening new stores globally. Aggressive Expansion Plans: $MNSO plans to open 900 to 1,100 stores annually from 2024 to 2028, aiming for a revenue CAGR of over 20%. As operational efficiency improves, sustained EBITDA margin growth is expected, enhancing the potential for higher dividends.

Could this be the retail growth story investors have missed? This popular narrative draws on bold projections for revenue, margin expansion, and strategic international scale. The fair value model relies on some ambitious assumptions. If you want to discover which specific growth levers and future profit multiples drive this large upside target, you will want to look closer at the underlying math.

Result: Fair Value of $44.06 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, sudden shifts in consumer demand or setbacks in global expansion could quickly put pressure on those optimistic growth and profitability forecasts.

Find out about the key risks to this MINISO Group Holding narrative.

Another View: The Multiples Perspective

Switching focus from future projections to the current earnings landscape, another widely used approach suggests a less optimistic outlook for the stock. This method compares MINISO’s share price to industry averages and suggests that the valuation may already factor in much of its growth story. Could this more cautious stance be the reality investors must weigh?

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:MNSO PE Ratio as at Sep 2025
NYSE:MNSO PE Ratio as at Sep 2025

Stay updated when valuation signals shift by adding MINISO Group Holding to your watchlist or portfolio. Alternatively, explore our screener to discover other companies that fit your criteria.

Build Your Own MINISO Group Holding Narrative

If you see things differently or want to dig into the numbers yourself, it only takes a few minutes to create your own view from the ground up. Do it your way

A great starting point for your MINISO Group Holding research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.