Since July, land plots with high unit prices and high premium rates have appeared frequently in land markets in hot cities across the country. On July 25, plot 051-11, Unit XH-02, Xuhui District, Shanghai was contested by Shanghai Qixiang Wangyu Real Estate Co., Ltd. at a transaction price of 1,225 million yuan, with a premium rate of 22.38%. The unit price of the transaction floor exceeded 200,000 yuan/square meter, setting a new national floor price record. At the same time as the popularity of the land market in first-tier cities is booming, high-quality land plots recently launched in cities such as Chengdu, Suzhou, and Hangzhou have also attracted a large number of housing enterprises to participate in the auction, and the popularity of local auctions has not abated. Cao Jingjing, general manager of the Index Research Department of the China Index Research Institute, said that it is expected that the “reduction in volume and quality improvement” model will continue in various regions in the future. Core plots in hot cities such as Beijing, Shanghai, Hangzhou, and Chengdu may maintain high premium transactions due to scarce attributes, while the land market in most third- and fourth-tier cities continues to be dominated by floor price transactions. Some cities may attract housing companies' investment layout by optimizing land supply structures and lowering starting prices.

Since July, land plots with high unit prices and high premium rates have appeared frequently in land markets in hot cities across the country. On July 25, plot 051-11, Unit XH-02, Xuhui District, Shanghai was contested by Shanghai Qixiang Wangyu Real Estate Co., Ltd. at a transaction price of 1,225 million yuan, with a premium rate of 22.38%. The unit price of the transaction floor exceeded 200,000 yuan/square meter, setting a new national floor price record. At the same time as the popularity of the land market in first-tier cities is booming, high-quality land plots recently launched in cities such as Chengdu, Suzhou, and Hangzhou have also attracted a large number of housing enterprises to participate in the auction, and the popularity of local auctions has not abated. Cao Jingjing, general manager of the Index Research Department of the China Index Research Institute, said that it is expected that the “reduction in volume and quality improvement” model will continue in various regions in the future. Core plots in hot cities such as Beijing, Shanghai, Hangzhou, and Chengdu may maintain high premium transactions due to scarce attributes, while the land market in most third- and fourth-tier cities continues to be dominated by floor price transactions. Some cities may attract housing companies' investment layout by optimizing land supply structures and lowering starting prices.