TOP-RATED MILLIE MOON DIAPER BRAND EXPANDS US DISTRIBUTION WITH WALMART LAUNCH

Award-Winning, Luxury Diapers & Sensitive Wipes with Over 14,000 5-Star Reviews Now Available at Walmart and Walmart.com

LOS ANGELES, June 30, 2025 /PRNewswire/ -- Millie Moon, the award-winning baby care brand known for its top-rated Luxury Diapers and Sensitive Wipes without the premium price tag, today announced its expansion into Walmart. Beginning this week, Millie Moon's Luxury Diapers and Sensitive Wipes are now available on Walmart.com and rolling out to thousands of Walmart stores nationwide.

The Walmart launch makes Millie Moon's premium, high-performing diapers and wipes more accessible than ever, offering millions of Walmart shoppers a new option for elevated baby care. The expansion supports Millie Moon's mission to bring uncompromising quality and comfort to families everywhere—now with the added convenience of Walmart's trusted in-store and online shopping experience.

"We are thrilled to be partnering with Walmart as we continue our U.S. growth," said Amelia Watson, Head of Marketing at Millie Moon. "Their commitment to delivering trusted, high-quality products to families aligns perfectly with our mission. This is an opportunity for Millie Moon to  help even more parents discover baby care that doesn't sacrifice on performance, softness, or design."

Since launching, Millie Moon has rapidly grown a loyal following among parents across the country, with over 14,000 five-star reviews and accolades from trusted sources like Parents, Good Housekeeping, and The Bump. Known for its signature CloudTouch™ Softness and premium features, the brand has become a go-to for discerning families seeking luxury-level care at an accessible price.

"Walmart is focused on expanding its assortment of trusted, high-quality baby brands – ones that truly resonate with parents," said Rylan Allen, Vice President of Baby, Merchandising. "Millie Moon offers that great combination of premium performance and everyday affordability, and we're excited to welcome the brand to Walmart and offer it to our customers both in store and online."

The Millie Moon Lineup Launching at Walmart

Millie Moon Luxury Diapers: Featuring Millie Moon's signature CloudTouch™ Softness, dermatologist approved and up to 12-hour leak protection. Named "Softest Diapers" by Good Housekeeping.

Millie Moon Sensitive Wipes: Made with 99% natural, plant-based ingredients and enriched with aloe, avocado, and marigold—awarded "Best Wipes for Sensitive Skin" by the Parents Best of Baby Awards 2025.

All Millie Moon products are cruelty-free, and made without lotions, fragrances, or latex. Every detail is thoughtfully considered to deliver both performance and peace of mind for parents.

Millie Moon Luxury Diapers and Sensitive Wipes are available now on Walmart.com and launching in stores nationwide beginning June 30.

About Millie Moon

Millie Moon launched in 2021 exclusively at Target in the US and expanded to Loblaws in Canada in 2023. The brand has made it their mission to provide a range of luxury diapers and sensitive wipes that are expertly crafted, luxuriously soft and designed to perform, all at an affordable price. They are passionate in their belief that every child deserves the best. Their award-winning products are available in over 4,000 stores, globally. As a company, they are also proud to support Reach Out and Read, an early literacy nonprofit helping children on their reading journey. 

For More Information:       

Nicole Daley / Daley Public Relations

nicole@daleypr.com / 415.408.8664 

 

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SOURCE Millie Moon