Sensor Tower: Tencent (00700)'s “Wang Zhe Rongyao” returned to the top of the global mobile game revenue list in April

The Zhitong Finance App learned that according to data from the Sensor Tower application intelligence platform, Tencent's “Wang Zhe Rongyao” strongly climbed to the top of the global mobile game revenue list in April 2025, rising four places from month to month, and returning to number one in the global revenue list. “Last War: Survival” followed and jumped to second place. “Whiteout Survival”, “MONOPOLY GO!” “Royal Match” and “Royal Match” ranked 3rd to 5th in the global revenue list, respectively.

“Wang Zhe Rongyao” once again won the championship, demonstrating its continuous rich content innovation and efficient IP linkage strategy. This revenue recovery is mainly due to the “May 5 Friends Day” campaign, which launched a collaboration with Sanrio to launch a new gameplay model and a new popular skin for Arthur, which fully reflects Tencent's continued investment in high-quality content and user experience.

Game operation activities (Live Ops) with a festival theme as the core are a key factor in increasing players' activity and ability to monetize their performance. “Last War: Survival” rose to second place, benefiting largely from seasonal gameplay such as Easter events, and the launch of new castle skins and limited-time item rewards, which effectively stimulated the interest of seasonal users. Despite slight fluctuations in rankings, “Whiteout Survival” maintained a stable Top 3 revenue performance through continuous operating activities, including the Easter Special Edition and the major update “Snowbusters,” and continued to bring players a fresh and engaging gaming experience.

“MONOPOLY GO!” Still in fourth place, “City Racers” and “Adventure Club Vikings!” were launched again in April through rich social gameplay and regular activities. Activities further increase player stickiness. Despite a slight decline in the ranking, “Royal Match” remained in the top 5 grossing, demonstrating its puzzle-solving gameplay and long-lasting ability to attract money with frequent content updates.

In April 2025, the total spending of global mobile game players on the App Store and Google Play was about US$6.48 billion, down 4.5% from the previous month. The US is still the largest mobile game market in the world, with revenue of about 2 billion US dollars, accounting for 31.5%. China (iOS) ranked second with 18.8%, and Japan ranked third with 13.2%.

In terms of revenue growth performance, “Collapse: Stardom Railroad” jumped 24 places, becoming the game that rose the fastest in the April Top List. This round of growth has mainly benefited from the launch of the new characters “Xiajiao”, “That Moment Summer”, and “Let's Run Star Rail WORLD!” Popular activities such as these have significantly boosted consumption.

Furthermore, “SD Gundam G Generation ETERNAL,” which was newly launched in April, had a brilliant debut with the advantages of classic mecha anime IP, and successfully reached the top of the revenue list, with outstanding performance in the Japanese market. Such trends reflect the value of high-quality IP, continuous content updates, and the importance of online activity in growing mobile game revenue.

Top 10 global mobile game downloads in April 2025

“Block Blast!” After winning the April global mobile game download list, “ROBLOX” rose to second place, followed by “Free Fire,” “Subway Surfers,” and “Ludo King,” which together formed the top five download lists.

“Block Blast!” With its easy to use puzzle solving gameplay and efficient user growth strategies, it is once again at the top of the global download list. It performed well in core markets such as the US, India, and Indonesia, and maintained the second largest share of advertising exposure in the Indonesian market in April, after first place in March.

“ROBLOX” has attracted a large number of new users with rich UGC content and social experience. Brand collaboration content such as NFL Universe Football and Cinnamoroll Cloud Land, which was newly launched in April, continues to inject popularity into the platform, fully reflecting the strong support that IP linkage has given to users.

“Free Fire” is in third place and continues to lead in markets such as India, Brazil, and Indonesia with normalized updates and classic chicken eating gameplay. At the end of April, the “Midnight Aces” special event launched new character and treasure gameplay, further encouraging users to download.

“Subway Surfers” continues to rank fourth on the list, and continues to attract the attention of users around the world with its easy to play and fast-paced parkour gameplay. However, “Ludo King” also maintains stable rankings, and the playability of classic board games still has a solid user base in the Indian and Indonesian markets.

In April 2025, global mobile game downloads reached 3.93 billion times, down 8.4% from the previous month. Among them, India had 739 million downloads, accounting for 18.8%, ranking first in the world, followed by the US and Indonesia, which each accounted for 7.5%.

“Delta Force” performed particularly well in April, ranking first in global download growth and sixth overall. Thanks to the outstanding performance of the US and Brazil, combined with the global reservation+simultaneous launch strategy, innovative FPS/TPS fusion gameplay and the nostalgic effects of Novalogic's classic PC shooter IP, it has gained a large number of new users.

The new simulated business game “Cookingdom” also performed well. It ranked second in download growth and ranked 8th in total downloads. With its exquisite graphics and cool management development gameplay, it got off to a good start, especially in the US, Brazil, and Indonesia markets.

NetEase's new survival mobile game “Once Human” is a mobile adaptation of the PC hit last year. Since its launch in April, it has rapidly accumulated popularity, ranking fifth in download growth, and has performed strongly in China, the US, Japan, Mexico, and Brazil. With its 3D sci-fi theme and medium to heavy gameplay, it successfully attracts core players and shows the potential for cross-platform IP expansion.

The strong performance of new products such as Delta Force, Cookingdom, and Once Human once again confirms the important value of mature gameplay, cross-end adaptations, and global reservation+social media marketing in increasing game downloads.