Sales soared 23%! Motorola returns to 7th place in the world

The Zhitong Finance App learned that recently, a report released by the market research agency CounterPoint Research shows that in 2024, Motorola smartphone shipments increased 23% year-on-year, reaching a record high, and successfully ranked the 7th largest smartphone brand in the world.

Although global smartphone market shipments in 2024 are still below 2020 levels, Motorola has performed well, with shipments 75% higher than in 2020, and a compound annual growth rate (CAGR) of 15%.

Looking at regional markets, Motorola has made significant progress in many regions.

Latin America (LATAM) accounts for nearly half of its global shipments, with Brazil and Mexico being the main drivers. In Brazil, Motorola's smartphone market share grew to 31.0% year on year in 2024, with a compound annual growth rate (CAGR) of 7% from 2020 to 2024; although Mexico's market share declined slightly to 16.7% in 2024, it also had a CAGR of 2%.

The North American market showed a strong recovery trend. In 2024, the market share of the US market increased to 11.2% year on year, and the CAGR reached 20%.

Meanwhile, India has become a breakthrough market, with shipments up to 82% year on year, accounting for 13% of Motorola's global shipments in 2024. The market share increased to 5.0% year on year, and the CAGR was as high as 62%.

In addition, in markets such as Colombia, Chile, Peru, Saudi Arabia, and the United Arab Emirates, Motorola's market share has also increased to varying degrees.

Strategically, Motorola focuses on affordability (affordability) and diversification (diversification). It maintains a strong position in the entry-level to mid-tier markets (under $250), while products in the $250-399 price range continue to receive increasing attention, demonstrating its determination to move towards high-end products. This product strategy not only caters to the needs of economical and practical consumers, but also broadens market coverage.

At the level of technological innovation, Motorola also continues to make efforts. For example, continue to explore AI-related technology applications to enhance the user experience in scenarios such as taking pictures, gaming, and daily use. Some of Motorola's new models are equipped with higher resolution cameras and more powerful processors, allowing users to take high-quality photos and run large-scale games more smoothly.

Actual user feedback also confirms Motorola's progress. Many users say that their phone is smooth in daily use, has almost no delays in multitasking, and has a strong sense of immersion in gaming and video playback.

At a time when competition is heating up in the global smartphone market, Motorola has achieved a significant increase in shipments with outstanding performance, reasonable product strategies, and technological innovation in various regions. Continued breakthroughs in various areas such as market share and revenue also continue to confirm the revival of the Lenovo (00992) Motorola brand, further heralding its resurgence in the global smartphone market.