The social networking platform Reddit has launched two new artificial intelligence advertising features. The goal is to help brands participate more effectively in platform user conversations and increase ad interaction rates. Reddit said that the newly launched AI tool, called Reddit Insights, will provide marketers with real-time user trend analysis to help them test ideas and grasp hot topics before advertising, so as to plan marketing activities more accurately. In addition, Reddit will also open an additional conversation summary feature, which allows brands to integrate positive comments from users under advertisements to enhance the sense of identity and natural participation of advertisements in the community.

The social networking platform Reddit has launched two new artificial intelligence advertising features. The goal is to help brands participate more effectively in platform user conversations and increase ad interaction rates. Reddit said that the newly launched AI tool, called Reddit Insights, will provide marketers with real-time user trend analysis to help them test ideas and grasp hot topics before advertising, so as to plan marketing activities more accurately. In addition, Reddit will also open an additional conversation summary feature, which allows brands to integrate positive comments from users under advertisements to enhance the sense of identity and natural participation of advertisements in the community.