Blue Moon and eos® Unveil Your Lips' New Main Squeeze: Limited-Edition Valencia Orange Lip Balm

The Two Brands are Bringing Blue Moon's Iconic Valencia Orange Garnish Beyond the Glass and Straight to Your Lips

CHICAGO, June 11, 2025 /PRNewswire/ -- Summer is officially here, and Blue Moon®, the beer that can brighten any moment, and eos^®, the cult-favorite beauty brand, are teaming up to deliver the ultimate summer refresh(ment): the limited-edition Blue Moon x eos Valencia Orange Lip Balm.

Whether you're hosting a backyard BBQ, beach lounging, or dancing your way through a summer concert, nothing pairs better with a Blue Moon than its signature Valencia orange garnish. But let's be honest – you're not always carrying around a fresh orange. The new Blue Moon x eos Valencia Orange Lip Balm, specially crafted for fans 21 and older, is a juicy, citrus-inspired balm that brings the iconic Valencia Orange garnish flavor to you, anytime, anywhere. All you have to do is swipe, sip, and repeat.

Housed in eos's iconic sphere—instantly recognizable and beloved by beauty enthusiasts—this limited-edition balm doesn't just resemble a Valencia orange, it delivers the same refreshing, juicy taste. Each swipe delivers a burst of refreshing citrus that delights the senses. Formulated with sustainably sourced ingredients like shea butter, beeswax, and coconut oil, the balm is 100% natural, nourishing and softens lips while providing all-day moisture.

"The Valencia orange is more than a garnish. It's a core part of our identity and what makes a Blue Moon a Blue Moon," said Courtney Benedict, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company. "Through this unexpected partnership with eos, we're giving fans a whole new way to enjoy that iconic citrus taste – no Valencia orange required. It's a fun, fresh take on what it means to brighten your summer with Blue Moon."

Inspired by Blue Moon's beloved garnish, the two brands joined forces to take that iconic flavor beyond the glass and into a totally new format, combining flavor, function, and a refreshing twist of fun. The result? A first-of-its-kind collab that brings bright, bold flavor wherever summer takes you.

"We're constantly pushing the boundaries of flavor and innovation at eos, and this collaboration with Blue Moon is the perfect example of how we surprise and delight our community," said Soyoung Kang, Chief Marketing & Innovation Officer at eos. "This unexpected, juicy collaboration captures everything we stand for—innovation, bold flavor, and turning everyday rituals into something crave-worthy and sensorial."

The limited-edition Blue Moon x eos Valencia Orange Lip Balm, intended for 21+ fans, will be available starting June 11 exclusively at evolutionofsmooth.com and shop.bluemoonbrewingcompany.com for $4.99, while supplies last.

To learn more, check out both brands on Instagram at @BlueMoonBrewCo and @eosProducts.

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

ABOUT EOS

In 2009 eos got the ball — or should we say sphere — rolling. Since then eos' mission has been to evolve everyday routines into awesome sensorial experiences for your lips and skin.From swiping on our balms to enjoying the most ahhh-mazing shave, the eos experience is just different. Not only does eos deliver on all your skin's wants and needs, they also give it the ultimate treat by activating your senses for an out-of-this-world adventure. With eos, you don't have to choose between products that actually work and products you truly love. And when it comes to quality, let's just say they keep it real. That means they ONLY use clean, natural, cruelty-free & sustainable ingredients that keep you, your skin, and your conscience feeling good, at all times.

MEDIA CONTACTS

ALISON BROD MARKETING + COMMUNICATIONS

Brooke Scher Mogan

brooke@abmc-us.com 

MOLSON COORS BEVERAGE COMPANY

Jenna Reimler

jenna.reimler@molsoncoors.com

SHADOW

Nikki Abraham

nabraham@weareshadow.com

EOS PRODUCTS

Laura Bierbaum

lbierbaum@evolutionofsmooth.com

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SOURCE Blue Moon