HubSpot Launches First CRM Deep Research Connector With ChatGPT

• Over 250,000 businesses trust HubSpot as their source of truth for customer data
• Customers can now bring their customer context into the HubSpot deep research connector and take action on insights
• The new connector is the latest step in HubSpot's mission to democratize advanced technology for SMBs

BOSTON--(BUSINESS WIRE)--More than 250,000 businesses rely on HubSpot as their single source of truth for customer data across marketing, sales, and service. This complete view of the customer journey gives our customers an edge, especially in an era where AI is only as powerful as the data behind it.

Today, we're excited to announce that HubSpot is the first CRM to launch a deep research connector with ChatGPT.

With over 75% of HubSpot customers already using ChatGPT*, we're making it easy for them to apply powerful, doctorate-level research and analysis to their own customer data and context–and to put those business insights to work. This is game-changing for go-to-market teams. Within ChatGPT, for example:

• Marketers can ask "find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement," then use the insights to launch an automated workflow in HubSpot.
• Sales teams can find new opportunities by asking, "segment my target companies by annual revenue, industry, and technology stack. Based on that, identify the top opportunities for enterprise expansion," then bring them back to HubSpot for prospecting.
• Customer success teams can say, "identify inactive companies with growth potential and generate targeted plays to re-engage and revive pipeline," then take those actions in HubSpot to drive retention.
• Support teams can say, "analyze seasonal patterns in ticket volume by category to forecast support team staffing needs for the upcoming quarter," and activate Breeze Customer Agent in HubSpot to handle spikes in support tickets.