Citi gave Apple a “buy” rating, with a target price of $240. The bank believes that investors' expectations for Apple's 2025 Global Developers Conference are low. WWDC25 is scheduled to open on June 9, with the theme “Breakthrough Updates Coming to Apple Platforms”. The event is expected to announce the latest software updates for products such as iPhones, iPads, and Macs, as well as new Apple Intelligence features. Although the delay in the release of the AI-enabled personalized Siri function until 2026 puts pressure on stock prices, Citi believes that with its full-stack layout, Apple can still have an advantage in the era of personal AI service devices. Apple has independent chip design capabilities, seamlessly integrates hardware, software and service ecosystems, and a massive data base of 2.35 billion users to continuously optimize the user experience.

Citi gave Apple a “buy” rating, with a target price of $240. The bank believes that investors' expectations for Apple's 2025 Global Developers Conference are low. WWDC25 is scheduled to open on June 9, with the theme “Breakthrough Updates Coming to Apple Platforms”. The event is expected to announce the latest software updates for products such as iPhones, iPads, and Macs, as well as new Apple Intelligence features. Although the delay in the release of the AI-enabled personalized Siri function until 2026 puts pressure on stock prices, Citi believes that with its full-stack layout, Apple can still have an advantage in the era of personal AI service devices. Apple has independent chip design capabilities, seamlessly integrates hardware, software and service ecosystems, and a massive data base of 2.35 billion users to continuously optimize the user experience.