2025 Dragon Boat Festival Trip Report: “Baby Walking Economy” Hot Theme Park Scenic Area Reservations Increased 60% Year Over Year

The Zhitong Finance App learned that on June 2, Where to Travel released the “2025 Dragon Boat Festival Trip Report”. As a traditional folk festival, local folk tours have become the core highlight of Dragon Boat Festival cultural tourism consumption this year. This year, Dragon Boat Festival met June 1st, and the “baby walking economy” was popular. The theme park area was the most popular during the Dragon Boat Festival holiday. The number of reservations increased 60% year over year. Legoland Shanghai was first launched, and the number of searches increased tenfold over the previous month.

Folk experiences helped “non-mainstream” destinations, such as Yueyang in Hunan, Wuxi in Jiangsu, and Foshan in Guangdong, etc., and Dragon Boat Festival hotel reservations increased by more than 40% year over year. Demand for “multi-child” travel surged, and the number of parent-child room reservations increased by more than 50% over the same period last year.

The end of the Dragon Boat Festival is the beginning of summer travel. College students dodged elementary school students and rushed for summer programs early. Their peak of travel continued from after Dragon Boat Festival until around July 10. There has been a marked increase in summer outbound travel bookings, with hotel bookings in popular outbound cities increasing by nearly 70% over the same period last year.