bswift Engagement Agency Wins Gold Hermes Creative Award Third Year in a Row

CHICAGO, May 29, 2025 /PRNewswire/ -- bswift, a leading innovator in employee communications and engagement, is proud to announce that its in-house bswift Engagement Agency has been awarded a Gold Hermes Creative Award for its Strategic Benefits Communication and Enrollment Campaign for their client Iron Mountain. This achievement reflects a close collaboration, built on Iron Mountain's deep knowledge of its workforce and commitment to thoughtful change management.

Iron Mountain, a global leader in information management and storage services, partnered with bswift to support a major benefits platform transition impacting more than 10,000 employees. Iron Mountain brought a bold vision for employee experience and a deep understanding of what its people need to feel supported during change.

Designed to meet the unique needs of Iron Mountain's diverse workforce—from field workers to office staff—the award-winning multi-channel campaign included a redesigned public benefits site, targeted emails, newsletters, videos, postcards, and posters.

The impact was immediate and measurable:

• 20% of employees enrolled in the first 48 hours
• 90.5% active enrollment rate by campaign close
• 9,500+ users visited the public site within four weeks
• Email open rates as high as 64% on personal addresses

"The bswift Engagement Agency understands that effective benefits communication isn't about checking a box," said Maria Keller, Senior Vice President of Marketing and Communication at bswift. "It's about reaching people in ways that feel personal, clear, and compelling."

The Hermes Creative Awards are among the oldest and largest creative competitions in the world, recognizing excellence in marketing, communication, and design. Winners range from global Fortune 500 companies to independent creatives, judged by the Association of Marketing and Communication Professionals for outstanding originality and effectiveness.

"Our team doesn't just send messages—we spark connection," said Alyssa Zeff, Vice President of Communication at bswift. "And when clients like Iron Mountain show up as strategic collaborators, the work is all the more impactful. Working side by side, we saw firsthand the value of leadership grounded in empathy and insight."

This marks the third consecutive year the bswift Engagement Agency has earned honors from Hermes, underscoring its reputation as a trusted partner in driving benefits engagement through creative strategy. 

The Iron Mountain campaign is just one example of the agency's expanding creative impact. bswift also received an honorable mention for their standout campaign for Ulta Beauty, highlighting the team's ability to deliver engaging, high-touch communication strategies across industries, including in fast-paced, retail-driven environments.

To learn more about the bswift Engagement Agency and how the team helps organizations elevate the employee experience, visit communicationagency.bswift.com.

About bswift 

bswift LLC is a leading provider of cloud-based benefits technology and services. Known for continuous innovation and our people-first culture, we enable clients to deliver rewarding experiences that maximize engagement, simplify benefits navigation, and optimize utilization. Our flexible, highly scalable platform offers personalized online enrollment, interactive decision support, AI-infused benefits support, ACA compliance reporting, and custom communications. Discover more at bswift.com.

Media contact:

Zoya Siddiqui, Senior Director, Marketing

zsiddiqui@bswift.com

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SOURCE bswift LLC