On the evening of May 23, Luo Yonghao launched a live broadcast on Baidu's e-commerce platform Baidu Preferred. The first broadcast was 4 hours long. The GMV exceeded 50 million yuan, and the number of viewers exceeded 10 million. At the same time, it was announced that the next live broadcast is scheduled for June 15. The first challenge will be to broadcast continuously for 8 hours, focusing on promoting 618 blockbusters and new summer products. According to reports, Baidu Preferred is the first emerging e-commerce platform that it has cooperated with after Douyin and Taobao, and the two sides will jointly cooperate in smart e-commerce. According to the data, in 2024, the number of Baidu Preferred Monthly Broadcasters increased 281% year-on-year, and the GMV for digital live streaming increased by more than 11 times.

On the evening of May 23, Luo Yonghao launched a live broadcast on Baidu's e-commerce platform Baidu Preferred. The first broadcast was 4 hours long. The GMV exceeded 50 million yuan, and the number of viewers exceeded 10 million. At the same time, it was announced that the next live broadcast is scheduled for June 15. The first challenge will be to broadcast continuously for 8 hours, focusing on promoting 618 blockbusters and new summer products. According to reports, Baidu Preferred is the first emerging e-commerce platform that it has cooperated with after Douyin and Taobao, and the two sides will jointly cooperate in smart e-commerce. According to the data, in 2024, the number of Baidu Preferred Monthly Broadcasters increased 281% year-on-year, and the GMV for digital live streaming increased by more than 11 times.