The 2025 Dragon Boat Festival holiday is approaching, and the travel consumption and reservation situation shows the dual characteristics of “in-depth tour of the surrounding area+new cultural tourism experience”. According to data from several online travel platforms, the number of domestic travel bookings increased significantly year-on-year, and “2-hour high-speed rail circles” such as the Yangtze River Delta and Beijing-Tianjin-Hebei have become important travel areas. The Dragon Boat Festival holiday coincides with Children's Day. The popularity of parent-child attractions is rising, and theme parks in many places may experience a peak in passenger traffic. Folk events such as dragon boat racing will become the highlight of cultural tourism consumption during the Dragon Boat Festival holiday. The number of travel orders in places such as Foshan and Yueyang increased by more than 20% over the same period last year, and searches for keywords such as “dragon boat” and “rice dumplings” increased dramatically. The economic effects of music festivals are remarkable. Travel orders to popular concert venues have surged, and traditional festivals are being revitalized through the innovative model of “folklore+performing arts”. Industry insiders said that tourists are increasingly inclined to have an in-depth experience of “central cities radiating the surrounding area”, while avoiding crowds while pursuing the high cost ratio of cultural consumption, reflecting the transformation trend of the tourism market from scale expansion to quality improvement.

The 2025 Dragon Boat Festival holiday is approaching, and the travel consumption and reservation situation shows the dual characteristics of “in-depth tour of the surrounding area+new cultural tourism experience”. According to data from several online travel platforms, the number of domestic travel bookings increased significantly year-on-year, and “2-hour high-speed rail circles” such as the Yangtze River Delta and Beijing-Tianjin-Hebei have become important travel areas. The Dragon Boat Festival holiday coincides with Children's Day. The popularity of parent-child attractions is rising, and theme parks in many places may experience a peak in passenger traffic. Folk events such as dragon boat racing will become the highlight of cultural tourism consumption during the Dragon Boat Festival holiday. The number of travel orders in places such as Foshan and Yueyang increased by more than 20% over the same period last year, and searches for keywords such as “dragon boat” and “rice dumplings” increased dramatically. The economic effects of music festivals are remarkable. Travel orders to popular concert venues have surged, and traditional festivals are being revitalized through the innovative model of “folklore+performing arts”. Industry insiders said that tourists are increasingly inclined to have an in-depth experience of “central cities radiating the surrounding area”, while avoiding crowds while pursuing the high cost ratio of cultural consumption, reflecting the transformation trend of the tourism market from scale expansion to quality improvement.