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Sergey Brin Comes Out Of Retirement To Work On Gemini, Admits He Made A 'Lot Of Mistakes' With Google Glass As Alphabet Ramps Up To Compete With Meta And Apple
On Tuesday, at Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google I/O 2025, Sergey Brin admitted his past missteps with Google Glass.
What Happened: During a surprise interview, Brin said that he "made a lot of mistakes with Google Glass," adding that he didn't know much about the consumer electronics supply chains or the difficulties involved in building smart glasses at a reasonable price point, reported TechCrunch.
Brin then said he is glad that the Sundar Pichai-led company is pursuing the product innovation again with "great partners who are helping us build this."
The Google co-founder also revealed that he's come out of retirement to actively work on Gemini efforts and has been helping the team with multiple projects, including the Veo 3 video model.
"Anybody who's a computer scientist should not be retired right now," he stated, adding, "They should be working on AI."
Why It's Important: Google is now working with partners like Samsung Electronics Co. (OTC:SSNLF) and Xreal Inc. and has decided to invest up to $150 million in eyewear brand Warby Parker Inc. (NYSE:WRBY).
Earlier on Tuesday, at the I/O event, Google and Xreal also unveiled Project Aura — the first eyewear to run Android XR. The Pichai-led company also said that it is partnering with Samsung on a separate smart glasses project and plans to release reference hardware later this year, reported Bloomberg.
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Xreal CEO Chi Xu said in an interview that Samsung's device is Google’s answer to Apple Inc.'s (NASDAQ:AAPL) Vision Pro. Similarly, Xreal's Android XR glasses aim to compete with Meta Platforms, Inc.'s (NASDAQ:META) augmented reality glasses.
Project Aura glasses are expected to launch between late 2025 and early 2026 and will be priced significantly lower than competitors like Meta and Samsung, likely under $600, the report noted, citing Xu.
Price Action: Alphabet Inc.'s Class A shares fell by 1.54% on Tuesday, with Class C shares down 1.52%. Apple shares slipped 0.92%, while Meta declined 0.52% during the same session, according to Benzinga Pro data.
Per Benzinga Edge Stock Rankings, Alphabet has a growth score of 66.81%. Click here to see how it compares to other companies like Apple and Meta.
Photo Courtesy: Hattanas On Shutterstock.com
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