So Delicious Dairy Free Invites You to Dairy Free Your Mind™ with Multi-Sensory Experiences This Summer - From the Freezer Aisle to Lollapalooza

In celebration of a new brand look and feel, So Delicious is inviting festivalgoers to experience a next-level, multi-sensory adventure at "The Pint of No Return" pop-up and is giving away VIP passes to Lollapalooza

WHITE PLAINS, N.Y. and LOUISVILLE, Colo., May 20, 2025 /PRNewswire/ -- Whatever you thought you knew about dairy-free… think again. So Delicious Dairy Free is out to Dairy Free Your Mind™ - transforming your expectations of how delicious dairy-free can be this summer. With a new brand identity and a lineup of next-level flavors and frozen novelties to ignite your senses, So Delicious is entering a new era and showing up as this summer's hottest frozen experience, transforming dated perceptions about dairy-free (think: taste and texture) to bring consumers into a new world of delicious possibilities.

It's no secret that everybody loves a sweet treat, and as the weather heats up, our desserts of choice often cool down. So Delicious Dairy Free knows that delicious changes everything, so this summer, the brand is headed to Lollapalooza with an unforgettable experience full of the amazing flavors and textures of So Delicious – so good, even those who doubt dairy-free will be transformed into diehard fans.

From July 31 to August 3, So Delicious' Lollapalooza pop-up, "The Pint of No Return," will transform everything you thought you knew about dairy-free with a multi-sensory adventure - featuring So Delicious treats, a walk-in cooler to beat the Chicago heat, an otherworldly photo moment and surprises around every corner. After stepping outside of this activation, you could go back to dairy, but we have a feeling you won't want to.

And because tasting truly is believing, So Delicious will be treating two lucky winners by transporting them to experience "The Pint of No Return." By simply taking the brand's interactive flavor personality quiz and following the instructions to share the results to social using #PintofNoReturnSweeps from now until June 29, 2025, consumers can enter for a chance to win two (2) 4-day VIP tickets to Lollapalooza, round trip flights and a hotel stay for the weekend.

"So Delicious wants everyone to know you don't have to sacrifice taste when eating dairy-free. While we've introduced a fresh new look, our 30+ years of expertise mean the dairy-free options we create are as delicious as ever," said Virginia Kelly, Vice President, Plant-Based Foods for Danone North America. "Through our multi-sensory brand experience at Lollapalooza, we'll inspire a new generation of delight-seekers to rethink what dairy-free can be and to experience what it means to Dairy Free Your Mind™ with So Delicious."

To jumpstart the summer vibes, So Delicious has created its own original sound to pair with its new brand look, and ahead of Lollapalooza, will also be sponsoring the "Soak Up the Sun" playlist on Spotify: the hottest summer soundtrack for your cooled-down snacking. 

To get the scoop on So Delicious' mission to Dairy Free Your Mind™ , follow So Delicious Dairy Free on TikTok and Instagram. To find a retailer near you visit sodeliciousdairyfree.com. 

For full rules and more information on the Lollapalooza Sweepstakes, visit sddffreeviptrip.com.

About So Delicious Dairy Free

For more than 35 years, So Delicious Dairy Free has been cranking up the flavor and taking dairy-free to new crave-worthy heights. Show-stopping frozen desserts, rich creamers, creamy plant-based milks, and yogurt alternatives so smooth that they'll make your tastebuds do a double take. We're not here to meet expectations. We're here to make you rethink everything you thought you knew about dairy-free. 

But the upside of dairy-free goes way beyond taste. It's about transformative good for all. So Delicious is a part of Danone North America and is proud to be part of the B Corp™ movement. Together, we meet high standards of social and environmental performance, transparency, and accountability. And we're just getting started. Are you ready to Dairy Free Your Mind™? Get the scoop on all our So Delicious products at sodeliciousdairyfree.com

About Danone North America

Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through regenerative agriculture. Our strong portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee, Too Good & Co™, and YoCrunch®. With approximately 6,000 employees and 14 production locations across the U.S. and Canada, Danone North America's mission is to bring health through food to as many people as possible. For more information on Danone North America, visit danonenorthamerica.com. 

CONTACT: Haley McDill, hmcdill@webershandwick.com. 

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SOURCE So Delicious Dairy Free