This year, Tmall 618 announced the launch schedule and the latest rules: the first wave of early access sales will begin at 8 p.m. on May 13, and the final payment and spot purchase period will be from 8 p.m. on May 16 to 12 p.m. on May 26. After announcing Taobao Live Streaming's investment of 2 billion dollars in additional subsidies during the 618 period, Taobao Tmall and Xiaohongshu also announced a strategic partnership on May 7. Taobao Tmall will increase investment in planting for brand merchants, open up an effective advertising link for the first time, and add an “advertising chain” function under the note to open up the entire link from Xiaohongshu planting to Taobao purchases, boosting the growth of high-quality brands and merchants. According to reports, this year's Tmall 618 campaign products are “officially discounted by 15%,” up to 50% off, and you can also enjoy the instant discount on one item. The official discount can also be used in combination with other single product offers and cross-store discounts, and there is no cap.

This year, Tmall 618 announced the launch schedule and the latest rules: the first wave of early access sales will begin at 8 p.m. on May 13, and the final payment and spot purchase period will be from 8 p.m. on May 16 to 12 p.m. on May 26. After announcing Taobao Live Streaming's investment of 2 billion dollars in additional subsidies during the 618 period, Taobao Tmall and Xiaohongshu also announced a strategic partnership on May 7. Taobao Tmall will increase investment in planting for brand merchants, open up an effective advertising link for the first time, and add an “advertising chain” function under the note to open up the entire link from Xiaohongshu planting to Taobao purchases, boosting the growth of high-quality brands and merchants. According to reports, this year's Tmall 618 campaign products are “officially discounted by 15%,” up to 50% off, and you can also enjoy the instant discount on one item. The official discount can also be used in combination with other single product offers and cross-store discounts, and there is no cap.