vineyard vines Launches Limited-Edition Grateful Dead Collaboration

An Exclusive Limited Edition Collection That Honors the Grateful Dead's Iconic Legacy and vineyard vines' Lifelong Love of Music, Style, and Good Vibes

STAMFORD, Conn., May 6, 2025 /PRNewswire/ -- vineyard vines, the iconic lifestyle brand known for its smiling pink whale logo and "Every Day Should Feel This Good" state of mind, is thrilled to announce its latest collaboration: a limited-edition capsule collection with the legendary rock band, the Grateful Dead, in celebration of the band's 60th anniversary.

Launching May 5, the vineyard vines x Grateful Dead collection fuses the band's iconic, free-spirited energy with vineyard vines' classic, coastal-inspired style. The exclusive lineup features a range of apparel and accessories–including polos, short-and long-sleeve t-shirts, ties, and belts–each piece designed to reflect the shared spirit of both brands. The collection will be available for a limited time on vineyardvines.com, with select styles also offered in vineyard vines retail locations.

From the start, music has been a core part of vineyard vines' story–and few bands have influenced that journey quite like the Grateful Dead. Whether it was strumming guitars on the beach or playing gigs to keep the dream alive, brothers and Co-Founders of vineyard vines, Shep and Ian Murray, connected with the band's adventurous spirit and laid-back energy.

"We grew up listening to the Dead and went to a bunch of shows, so as lifelong fans—and as guitarists who love playing their music—it made perfect sense to partner with the Grateful Dead," said Shep Murray, Co-Founder of vineyard vines. "This collaboration gives us a chance to share our 'Every Day Should Feel This Good' products with the Dead community, a group whose spirit has always inspired us."

"This collaboration reflects the incredible reach and diversity of the Dead Head community, and we're grateful to pair our Whale with the power of the Dancing Bears and Steal Your Face," added Ian Murray, Co-Founder of vineyard vines. "The Grateful Dead is an iconic American band and brand and we are proud to see both our logos and fans together. We've covered their songs in bands for decades, and their music has truly been the soundtrack to much of our journey."

The collection is a vibrant celebration of the Good Life–infused with color, creativity, and meaningful design. Showcasing tie-dye, iconic Grateful Dead graphics, and vineyard vines' signature preppy-meets-fun style, the capsule brings together two timeless styles in one standout collaboration. Whether you've been following the Dead for decades or are newly discovering their music, this collaboration is a wearable tribute to living in the moment and looking good while doing it.

Shop the collection starting May 5 at vineyardvines.com or shop select styles in vineyard vines retail locations nationwide.

ABOUT VINEYARD VINES

Founded in 1998 on Martha's Vineyard by brothers Shep and Ian Murray, vineyard vines is known for its iconic smiling pink whale logo and a commitment to the Good Life. What began with a single line of neckties has grown into a full lifestyle brand offering a wide range of clothing and accessories for men, women, and children. vineyard vines products are available in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com, and in 126 freestanding retail stores.

ABOUT GRATEFUL DEAD

The Grateful Dead is a social and musical phenomenon that grew into a genuine American treasure. In 1965, an entire generation was linked together by common ideals, gathering by the hundreds and thousands. This movement created a seamless connection between the band and its fans. As the band toured, Dead Heads would follow. Not because it was a part of popular culture but because it is a true counterculture that exists to this very day-one that earnestly believes in the value of its beliefs. By 1995, the Grateful Dead had attracted the most concertgoers in the history of the music business, and today remains one of the all-time leaders in concert ticket sales. Eventually, the caravan evolved into a community with various artists, craftsmen and entrepreneurs supplying a growing demand for merchandise that connected them to the music. Today, the connection is as strong as ever, and their final tally of 2,318 total concerts remains a world record. The band was inducted into the Rock & Roll Hall of Fame in 1994 and received a Recording Academy Lifetime Achievement Award in 2007. In 2024, the Grateful Dead celebrated their 64th Top 40 album on the Billboard chart, a feat no other artist has achieved, and commemorated in the 47th class of the Kennedy Center Honorees. The Grateful Dead will be the 2025 MusiCares Persons of the Year to be honored at the 67th Annual GRAMMY® Awards.

CONTACT: Aleigh Beard, abeard@cruoftwo.com

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