Changes in Hong Kong stocks | Tencent Holdings (00700) rose nearly 3% in the first quarter, the annual growth rate of the company's domestic key game traffic was faster, and the AI layout accelerated markedly

The Zhitong Finance App learned that Tencent Holdings (00700) rose nearly 3%. As of press release, it had risen 2.76% to HK$484, with a turnover of HK$5.687 billion.

According to CICC's research report, Tencent Holdings' SPARK 2025 Tencent Game launch was held on April 22. The press conference released the latest news on 46 products, including test information on various new games. Overall, CICC believes that the trend of Tencent games in 2025 is still relatively good. Although domestic games faced a higher turnover base in the second half of 2025, the company Evergreen Games has deep internal strength and new games are progressing in an orderly manner. It is expected that Tencent Gaming's revenue will still increase by 10% year-on-year.

The bank pointed out that in addition to Xinyu, Tencent is still focusing most of its energy on Changqing's flagship products, such as “Wang Zhe Rongyao”, “Peace Elite”, “League of Legends” IP, “Crossing Fire” IP, and “Dungeons and Warriors” IP. According to SensorTower, CICC calculates that Tencent's annual growth rate of key domestic game traffic was fast in the first quarter of 2025. Among them, “Peace Elite” had the fastest year-on-year increase, “Wang Zhe Rongyao” and “Crossing the Line of Fire” also had good year-on-year growth, and “Operation Delta” grew faster month-on-month. I think this proves Tencent's ability to focus on the operation of Evergreen games.

It is worth mentioning that since this year, game makers' layout in the AI direction has clearly accelerated, and the focus of investment has gradually shifted from early auxiliary development and testing tools to core experience aspects such as gameplay design and story interaction. The industry is at a critical turning point from “tool empowerment” to “native integration.” At the SPARK 2025 Tencent game press conference, “Peace Elite” announced the latest developments in AI technology: Peace Elite, as the first Tencent mobile game to connect to the DeepSeek model, will launch “Geely,” an AI teammate that can be commanded and can freely talk in real time, becoming a new test case for the sustainable evolution of the big model.