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On April 23, the 2025 iQiyi World Conference opens. Gong Yu, founder and CEO of iQiyi, said at the conference that 2025 is a critical year for the film and television industry. iQiyi will continue to lay out the micro-drama circuit, reorganize the product structure, and use micro-drama as an incremental business other than long video content; focus on premium content, focus on commercial blockbusters and take into account art and feelings; adapt to market changes to shorten the length of content and improve return on investment; increase project budget and number of projects, and give more opportunities to creative young creators, etc.

Zhitongcaijing·04/23/2025 09:17:10
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On April 23, the 2025 iQiyi World Conference opens. Gong Yu, founder and CEO of iQiyi, said at the conference that 2025 is a critical year for the film and television industry. iQiyi will continue to lay out the micro-drama circuit, reorganize the product structure, and use micro-drama as an incremental business other than long video content; focus on premium content, focus on commercial blockbusters and take into account art and feelings; adapt to market changes to shorten the length of content and improve return on investment; increase project budget and number of projects, and give more opportunities to creative young creators, etc.