Hong Kong Stock Concept Tracking|Meta to Promote Smart Glasses with a Price of Over $1,000, AI Glasses Market to Accelerate Growth (with concept stocks)

Zhitong Finance App learned that Meta Platforms Inc. (META.US), the parent company of Facebook and Instagram, is speeding up the development of high-end luxury versions of its popular smart glasses. It plans to embed a more advanced and more powerful AI model system, and will add gesture control functions and high-definition screens that display photos and other applications separately.

According to people familiar with the matter, Facebook parent company Meta will launch the first AI smart glasses with a high-definition electronic screen as early as the end of this year — this product is seen as a key step in Meta's quest to challenge the dominance of the Apple ecosystem's iPhone and other mobile consumer electronics devices in the smart consumer electronics market.

The AI glasses are codenamed Hypernova (Supernova), and the price is expected to exceed 1,000 US dollars, up to 1,300 to 1,400 US dollars.

Perhaps its biggest R&D investment is its innovative high-definition monocular usable display, which means that the information required by the user is only displayed in front of the wearer's right eye. Despite this, it is still positioned as a “mid-range product.”

The Zhitong Finance App learned that from a functional point of view, HyperNova will have basic functions such as app operation and image display, and will be controlled through gesture control and capacitive touch on both sides of the frame.

Specifically, it is possible to perform operations such as rotating the palm to scroll content through the “Neural Wristband” series, which was first launched. This accessory is intended to be sold in bundles with glasses.

It is worth mentioning that the product will also be equipped with an advanced version of the camera, and will continue to develop and be equipped with a compatible AI chatbot.

Guotai Junan, on the other hand, believes that 2025-2026 will be a key window for dividing AI glasses between victory and loss. According to it, the industry is experiencing a triple inflection point: user perception restructuring - supply chain cost reduction - the scenario is just needed. Huawei (technology integration+ecological advantage), Xiaomi (price killer+channel penetration), Thunderbird innovation (advanced optical technology) or pioneered breakthroughs, but in the end, survivors need to prove that AI glasses are not vassals of mobile phones, but independent “next-generation interactive entry” products.

The agency further pointed out that if manufacturers can cross the two thresholds of “breaking the price ice” (below 1,500 yuan) and “scene just needed” (translation, office efficiency improvement), AI glasses are expected to replicate the growth curve of TWS headphones and hit tens of millions of annual sales by 2030.

Guojin Securities suggests focusing on the industrial chain benefiting from AI smart glasses and AR smart glasses, including SOC chips, optical waveguide optics, other key components, and OEM manufacturing. Next, earnings forecasts for the first quarter will be released one after another, continuing to focus on the direction where the first quarter results are expected to exceed expectations, including AI-PCB, Apple industry chain, and SOC chips.

Hong Kong stock companies in the AI glasses-related industry chain:

TCL Electronics (01070): TCL Electronics' Thunderbird brand previously released Thunderbird V3, a new AI shooting glasses. The company plans to launch the new smart glasses X3Pro in the second quarter of 2025. Guotai Junan pointed out earlier that Thunderbird Innovation was incubated by TCL Electronics, and the company's core team comes from TCL, DJI, Meta, and ByteDance, and the innovation advantages are obvious.

Shunyu Optical Technology (02382): Shunyu Intelligent Optics has technical layout and product solutions for AI glasses vision solutions, particularly in the three major fields of scene interaction, information interaction, and imaging. The company achieved full-stack xR vision solution coverage based on monocular, binocular, and dToF technologies, and continuously promoted R&D progress in high resolution, miniaturization, and variable aperture to meet the industry's demand for AI glasses such as SLAM, ultra-wide angle, ultra-telephoto, and eye tracking.

Connett Optics (02276): Conet Optics announced that it has signed a product supply framework agreement with a multinational consumer electronics company to develop long-term cooperation. According to the relevant supply agreement, the other party has placed an official order with the company, and the company will provide them with customized lenses with personalized parameters to be applied to the product. At the same time, the company has set up an XR R&D and service center to provide support and services for potential precision optics businesses from the technical side and the market side, respectively, and strengthen the company's research and development on the technical application of products in XR optics.

Xiaomi Group-W (01810): Xiaomi AI glasses are fully compliant with Meta Ray-Ban, created in cooperation with Goertek, equipped with AI functions, audio headphone modules, and camera modules, and released under Xiaomi's own brand. The new Xiaomi AI glasses are expected to be supported by larger models, and will also support video and photo shooting, and even intelligent recognition of display scenes. According to estimates from Weishen Information, the comprehensive cost of Xiaomi's AI glasses after tax is about 1281 yuan.

Baidu Group-SW (09888): Li Ying, vice president of Baidu Group and CEO of Xiaodu Technology, revealed that Xiaodu AI glasses will be officially launched in the first half of 2025.