Tmall Super Brand Private Event 2025 TopTalk was held in Shanghai. At the conference, Tmall announced its 2025 business strategy: fully support high-quality brands and original brands, fully liberalize incentive policies, and expand brand growth. “High-quality brands are not only GMV's leading brands, but also brands that are original and creative, can lead consumer demand to create good products to acquire new users, generate loyal users, and can continue to operate and develop over a long period of time.” Tmall CEO Jialuo said that every super new product the brand makes is an excellent opportunity to seize new customers and seize the market. This year, it will invest unprecedented strategic resources in merchant incentives, new product support, brand membership, quality live streaming, user growth, etc., to launch a high-quality brand's growth campaign in 2025 with leading AI technology. According to reports, more than 4,100 brands sold over 100 million on the Tmall platform in 2024. The total sales volume of 4,500 super new products launched by Tmall in 2024 reached 100 billion; the total number of super single products sold over 10 million reached 34,000. At the beginning of 2025, the number of active buyers on Taobao and Tmall was at the level of 1 billion, and the core consumer base of 88 VIPs reached 49 million, and user growth investment will double this year.

Tmall Super Brand Private Event 2025 TopTalk was held in Shanghai. At the conference, Tmall announced its 2025 business strategy: fully support high-quality brands and original brands, fully liberalize incentive policies, and expand brand growth. “High-quality brands are not only GMV's leading brands, but also brands that are original and creative, can lead consumer demand to create good products to acquire new users, generate loyal users, and can continue to operate and develop over a long period of time.” Tmall CEO Jialuo said that every super new product the brand makes is an excellent opportunity to seize new customers and seize the market. This year, it will invest unprecedented strategic resources in merchant incentives, new product support, brand membership, quality live streaming, user growth, etc., to launch a high-quality brand's growth campaign in 2025 with leading AI technology. According to reports, more than 4,100 brands sold over 100 million on the Tmall platform in 2024. The total sales volume of 4,500 super new products launched by Tmall in 2024 reached 100 billion; the total number of super single products sold over 10 million reached 34,000. At the beginning of 2025, the number of active buyers on Taobao and Tmall was at the level of 1 billion, and the core consumer base of 88 VIPs reached 49 million, and user growth investment will double this year.