Emerald Agrees To Acquire Global Portfolio Of Experiential And Luxury Travel Industry B2B Events; No Financial Terms Disclosed

Emerald Holding, Inc (NYSE:EEX) ("Emerald" or the "Company") announced its agreement to acquire the London-based This is Beyond, a leading producer of seven premier business-to-business (B2B) events in the experiential and luxury travel industry. The acquisition, which is expected to close in the second quarter, aligns with Emerald's strategic plan to diversify and optimize its portfolio by targeting high-growth markets with leading brands, reinforcing its leadership in dynamic sectors and driving forward its strategic growth initiatives.

Since its founding in 2009, This is Beyond has built a strong reputation in the $1.3 trillion luxury travel market through its ability to create one-of-a-kind, exclusive experiences that meet the rising demand for high-end travel. Known for its emphasis on sustainability, design, and premium brands, This is Beyond curates specialized events that connect elite travel designers, global tour operators, and in-house travel managers.

Following the acquisition, all the This is Beyond employees will become part of Emerald, including This is Beyond's founder, Serge Dive. The This is Beyond team's creativity and innovative approach to creating and running events that cater to the unique needs of luxury travel businesses, combined with Emerald's extensive resources, is expected to elevate service delivery and customer engagement, strengthening the impact of This is Beyond's events across the luxury travel sector.

The complete portfolio of This is Beyond events that will come under Emerald's ownership include: PURE Life Experiences – Marrakech, Morocco – fourteenth edition in September 2025. Focused on the high-end experiential travel sector.

LE Miami – Miami, Florida, USA – eleventh edition in May 2025. Focused on the high-end contemporary travel sector and catering to a creative end consumer base.

We Are Africa – Cape Town, South Africa – tenth edition in May 2025. The world's largest marketplace fully dedicated to the high-end African travel sector.

We Are Africa North America – Sundance, Utah, USA – sixth edition in October 2025. Focused on supporting high-end travel from North America to Africa.

Further East – Bali, Indonesia – sixth edition in November 2025. An outbound travel show for the high-end APAC travel region.

Do Not Disturb – Borgo Egnazia, Italy – fourth edition in November 2024. Focused on private and exclusive travel experiences, such as private yachts, planes and villas.

Specialists in Entertainment Travel – New Orleans, Louisiana, USA – fourth edition in November 2025. A show addressing the fast-growing luxury entertainment travel sector.