Is Wix.com (WIX) Still Undervalued As Symphony Adds Stripe Link Payments?

Wix.com (WIX) is back in focus after announcing that Symphony by Wix now hooks into Stripe’s Link digital wallet, letting its AI agents push small business tasks through to actual payment.

For context, Wix.com’s share price has pulled back recently, with a 1-day share price return of down 7.55% and a 30-day share price return of down 6.12%, even after a 90-day share price return of up 45.79%, which suggests that earlier momentum may now be cooling. Recent AI and payments announcements, including Symphony’s August launch and this new Stripe Link tie up, sit against that backdrop of short term weakness and a 1-year total shareholder return of down 42.66%. This leaves longer term holders still firmly in the red despite the stock’s rally over the last quarter.

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For anyone watching Wix.com after the recent pullback and product buzz, the real tension now is simple. Is this the reset that makes sense to step in, or does patience still win on price?

Most Popular Narrative: 6% Undervalued

On the numbers, the most followed narrative pegs Wix.com’s fair value at $79.65, only modestly above the last close at $75.01. This keeps the focus on how much of the AI and BASE44 story is already baked into the price.

Ongoing expansion beyond websites into broader SMB operations is now backed by products like Symphony, unified commerce partnerships and BASE44 powered application creation. Together these give Wix.com more ways to earn revenue from payments, bookings, CRM and analytics across its user base and potentially lift both revenue and gross margins.

See why 35 investors see Wix.com as 6% undervalued.

Result: Fair Value of $79.65 (UNDERVALUED)

Still, the Wix.com story can be knocked off course if AI driven no code rivals squeeze pricing power, or if heavier AI and marketing spend keeps profitability under pressure.

Find out about the key risks to this Wix.com narrative.

Next Steps

Mixed signals around Wix.com, with both risks and rewards in play, make this a moment to move fast on your own homework and decision. To pressure test the bullish and cautious angles side by side, start with the 3 key rewards and 3 important warning signs.

Looking for more investment ideas beyond Wix.com?

Wix.com may be on your screen today, but your next opportunity could be sitting somewhere completely different. Do not leave that potential edge untouched.

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• Hunt for mispriced quality by scanning the 33 high quality undervalued stocks that pair solid fundamentals with prices that still look reasonable on the numbers.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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