According to media analysis of campaign advertisements for the US midterm elections, the Democratic Party mentioned that Trump's advertising investment is ten times that of the Republican Party, and often binds opponents to Trump himself and Trump's policies. This issue is also the topic with the biggest gap in advertising investment between the two parties. Trump is the fourth most invested issue in advertising by the Democratic Party, spending US$111 million; the Republican-related investment is only US$11 million. The Republican Party has adopted a special strategy when it comes to campaign ads involving Trump. The number of ads in which the Republican Party mentions or shows the image of Trump is only about half that of the Democratic Party. Trump appears in Republican advertisements in half of the contesting constituencies, and advertisements in less than half of the constituencies bind Republican candidates to Trump.

According to media analysis of campaign advertisements for the US midterm elections, the Democratic Party mentioned that Trump's advertising investment is ten times that of the Republican Party, and often binds opponents to Trump himself and Trump's policies. This issue is also the topic with the biggest gap in advertising investment between the two parties. Trump is the fourth most invested issue in advertising by the Democratic Party, spending US$111 million; the Republican-related investment is only US$11 million. The Republican Party has adopted a special strategy when it comes to campaign ads involving Trump. The number of ads in which the Republican Party mentions or shows the image of Trump is only about half that of the Democratic Party. Trump appears in Republican advertisements in half of the contesting constituencies, and advertisements in less than half of the constituencies bind Republican candidates to Trump.