UPM-backed report finds print magazine ads outscore social media on trust, happiness

• UPM published new global research with FIPP on magazine advertising performance versus social media, influencer formats.
• Print magazine ads led measured formats on happiness, trust, relevance, signaling stronger conditions for brand impact.
• 63% of regular readers said magazine ads make them happy versus 39% for influencer ads.
• 52% agreed magazine advertising is trustworthy versus 33% for social media, 28% for influencers.
• Four in 10 adults aged 18-34 reported reading magazines more than previously, pointing to improving youth engagement.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. UPM-Kymmene Oyj published the original content used to generate this news brief via Cision (Ref. ID: 202610140900BITN____UKPR__EN_20261013-BIT-2817-0) on October 14, 2026, and is solely responsible for the information contained therein.