The Zhitong Finance App learned that 7 departments including the Ministry of Commerce issued a notice on implementing the “Five Excellent” actions for quality e-commerce, which mentioned strengthening the cultivation of quality e-commerce entities. Make good use of platforms such as exhibition activities, organize e-commerce platforms to focus on public release promises and action plans to improve product and service quality, publish platform quality control reports, actively accept social supervision, and create a “main position” for quality e-commerce development. Give full play to the leading, radiation-driven, and quality science popularization role of national e-commerce demonstration bases, carry out quality-oriented demonstration creation, strengthen credit management and classification guidance, and cultivate a number of quality benchmarking platforms for honest management.
Collaborate to rectify disorderly and irrational competition. Strengthen supervision and enforcement in the e-commerce field, rectify disorderly competition practices such as “automatic price tracking” and “lowest price in the entire network” on e-commerce platforms, standardize rules such as platform commission allocation and merchant ratings, and avoid squeezing the living space of quality merchants. Crack down on illegal acts such as buying orders and speculating on letters. Establish a dialogue and communication mechanism between e-commerce platforms and small and medium-sized businesses to coordinate and resolve difficult business problems and blockages, and promote the win-win development of all parties.
The full text is as follows
Notice from 7 departments including the Ministry of Commerce on implementing the “Five Excellent” actions for quality e-commerce
In order to implement the decisions and arrangements of the Party Central Committee and the State Council, we will vigorously cultivate quality e-commerce and formulate this plan in accordance with the requirements of the “Special Action Plan to Boost Consumption”.
I. General Requirements
Guided by Xi Jinping's ideology of socialism with Chinese characteristics in the new era, thoroughly implement the spirit of the 20th National Congress and the 20th Plenary Session of the Party, completely, accurately and comprehensively implement the new development concept, adhere to the close integration of benefiting people's livelihood and promoting consumption, equal emphasis on standardized development and quality improvement, integration and mutual promotion of e-commerce and real economy, promote continuous upgrading of quality standards, production and supply chain efficiency, and user experience, and create a virtuous circle of “quality supply, quality service, and quality consumption”.
II. Organize e-commerce platforms to “promote quality excellence”
(1) Strengthen the cultivation of quality e-commerce entities. Make good use of platforms such as exhibition activities, organize e-commerce platforms to focus on public release promises and action plans to improve product and service quality, publish platform quality control reports, actively accept social supervision, and create a “main position” for quality e-commerce development. Give full play to the leading, radiation-driven, and quality science popularization role of national e-commerce demonstration bases, carry out quality-oriented demonstration creation, strengthen credit management and classification guidance, and cultivate a number of quality benchmarking platforms for honest management.
(2) Promote the transformation of platform rules to the advantage. E-commerce platforms are urged to formulate and revise platform rules in accordance with the law and regulations, and fully implement requirements such as publicizing platform rules and public consultation. Guide e-commerce platforms to regulate rule enforcement behavior and protect the legitimate rights and interests of merchants and consumers within the platform. Promote e-commerce platforms to continuously optimize product display, recommendation and marketing activity mechanisms, strengthen quality orientation such as product quality, service reputation, and credit information, and promote quality products and services to better reach consumers.
(3) Establish a full-link quality control system. Guide e-commerce platforms to establish a chief quality officer system, supervise the systematic and systematic construction of quality management systems, and improve online service quality evaluation systems. Deepen government data verification and empowerment, support the provision of in-platform merchant license information verification and comparison to e-commerce platforms, and improve the efficiency of platform qualification review and risk prevention and control. Promote e-commerce platforms to use electronic authentication services provided by honest service providers, improve service quality, and enhance the reliability and convenience of contract signing.
3. Support all types of merchants to “create quality excellence”
(4) Improve the quality operation capabilities of merchants. Deeply carry out e-commerce activities to benefit people and enterprises, improve the national e-commerce public service network, and organize customized training for small and medium-sized businesses. Develop public welfare quality e-commerce courses using carriers such as the National E-Commerce Professional and Technical Personnel Continuing Education Center and the “Cloud Lecture Hall”. Guide local authorities to establish and improve the quality management service system for e-commerce industrial parks, introduce professional and trustworthy quality inspection and other services, and carry out targeted training on topics such as quality management, standard application, integrity compliance, and brand building in line with the needs of small and medium-sized manufacturing enterprises, cross-border e-commerce, and live e-commerce businesses within the park.
(5) Innovate and develop e-commerce consumer brands. Accelerate consumer brand building in the e-commerce sector, build hierarchical service systems such as brand banks and incubation banks, and provide systematic support for brand growth. Deeply implement “digital commerce to develop agriculture” and high-quality rural e-commerce development, “Internet +” agricultural products leaving the village and city project, promote e-commerce platforms to improve county service facilities, enhance localized service capabilities, increase the supply of green, organic, premium and geographical indication agricultural products, develop regional public agricultural brands, connect with agricultural brand quality cultivation plans, and connect with agricultural brand quality cultivation plans, so that more good products from more sources can be directly connected to consumers. Continue to deepen digitalization to help the consumer goods industry's “three products” campaign, build China's famous consumer goods phalanx, and support eligible consumer goods manufacturers to declare specialized and new enterprises.
(6) Empower quality merchants to develop the market. Launch the “E-Commerce+Industrial Belt” promotion campaign to encourage all regions to plan and deploy e-commerce product selection centers, focusing on supporting small and medium-sized sellers with core technology and original designs to connect with e-commerce channels and enhance brand awareness. Play the role of an e-commerce platform and rely on channels such as direct order procurement and foreign trade premium product zones to support foreign trade enterprises to expand the domestic market and expand the consumption of foreign trade premium products. Support e-commerce related product development and service innovation, promote the deep integration of artificial intelligence and e-commerce, innovate new e-commerce service models such as smart devices, and enhance user experience. Launch “industrial e-commerce benefits enterprise matchmaking” to promote cooperation between a number of industrial belt enterprises and e-commerce platforms, promote industrial upgrading, and form new economic growth points.
4. Facilitate consumers to “choose the best quality”
(7) Construct a quality consumption activity matrix. Make every effort to organize online consumer promotion activities such as the “National Online New Year Festival” and “Double Product Online Shopping Festival”, encourage all regions to focus on quality themes to optimize event content design, and create a good market atmosphere of “preferential consumption and safe consumption”. Focusing on consumer nodes such as “618” and “Double 11,” we are collaborating with all parties to strengthen guidance and regulation on e-commerce platforms and continue to create a safe and secure online consumption environment.
(8) Create an online and offline integrated quality consumption scenario. Support e-commerce platforms, brands to cooperate with commercial complexes and commercial districts, use new technologies such as artificial intelligence to build quality consumer experience centers integrating display, experience, trading, and service, and enhance consumers' intuitive perception of quality differences. Encourage online brands to set up physical stores offline and develop an integrated online and offline operation model. Promote e-commerce platforms, warehousing and logistics, post stations and express box (cabinet) service providers to integrate resources, carry out data exchange, deepen collaboration between warehousing and shared distribution, accurately connect capacity supply with service requirements, and improve logistics contract performance and delivery timeliness.
(9) Strengthen consumer guidance and financial services. Give full play to the leading role of policies related to promoting consumption and guide the expansion of high-quality consumption such as green, healthy, digital, and intelligent. Industry associations are encouraged to establish multi-party collaborative consumer guidance and promotion mechanisms to help consumers accurately identify high-quality supply. Encourage financial institutions to standardize cooperation with e-commerce platforms, enrich consumer finance products and services, increase financial support for high-quality products and services, and better meet residents' demand for quality consumption.
5. Guide Silk Road e-commerce to “compete for quality excellence”
(10) Build a good ecosystem for e-commerce going overseas. Conduct regular discussions and research on e-commerce overseas, strengthen guidance on codes of conduct when going overseas, and carry out anti-monopoly compliance guidance for e-commerce going overseas. Promote overseas platforms to establish a “brand+quality” dual audit mechanism and product traceability system, and establish a strong quality defense line for export products from the source. Compile and publish “Silk Road E-commerce” best practices and vividly tell wonderful stories of e-commerce international cooperation, co-building, sharing, inclusiveness and inclusiveness.
(11) Cultivate and promote the “Silk Road Cloud Products” brand. Organize e-commerce platforms and quality merchants to actively participate in the “Silk Road E-commerce Benefits the World” campaign to promote a series of brands such as African Good Goods, ASEAN Good Goods, Shangheyun Products, and BRICS. Give better play to the role of cross-border e-commerce retail imports, make good use of online and offline national pavilions, support the debut of high-quality overseas products, innovate the “National Hall+Live Stream” channel, and cultivate “one country, one explosive product”.
(12) Promote a high level of openness in the e-commerce sector. Deepen the “Silk Road e-commerce” multi-bilateral cooperation mechanism, and comprehensively expand policy exchanges, industrial interface, capacity building and local cooperation. Actively participate in global e-commerce governance, deepen the implementation of achievements such as one order and two reports, electronic bills of lading, and cross-border identity authentication, and promote the upgrading of cooperation from “going overseas” to “connecting rules”.
6. Strengthen the standard of “long-term protection of excellence”
(13) Improve the e-commerce standard system. Implement e-commerce standards to benefit enterprises, strengthen the construction of quality e-commerce related standard systems, focus on speeding up the development of standards for e-commerce products and services and quality assurance, and promote standardization and standardized development of the industry. Strengthen standards promotion and implementation supervision, promote enterprises to meet standards, and form a virtuous cycle of “leading standards - improving quality”.
(14) Collaborate to rectify disorderly and irrational competition. Strengthen supervision and enforcement in the e-commerce field, rectify disorderly competition practices such as “automatic price tracking” and “lowest price in the entire network” on e-commerce platforms, standardize rules such as platform commission allocation and merchant ratings, and avoid squeezing the living space of quality merchants. Crack down on illegal acts such as buying orders and speculating on letters. Establish a dialogue and communication mechanism between e-commerce platforms and small and medium-sized businesses to coordinate and resolve difficult business problems and blockages, and promote the win-win development of all parties.
(15) Strengthen industry self-discipline. Promote the establishment of national e-commerce industry organizations, strengthen coordination and linkage with consumer associations, encourage the full use of data such as complaints and reports, dispute resolution, and consumer satisfaction in the e-commerce field, and promote the establishment of a regulatory system for industry self-regulation. Play the role of e-commerce industry organizations at all levels as a bridge, work with various industry alliances and professional organizations to formulate and improve industry codes of conduct, issue integrity conventions, build a platform for communication between government and enterprise, supply and demand, and dispute resolution, and lead industry quality construction.
Ministry of Commerce, Central Internet Information Office, National Development and Reform Commission, Ministry of Industry and Information Technology
Ministry of Agriculture and Rural Affairs General Administration of Market Supervision State Post Office
September 11, 2026
This article was selected from the “Ministry of Commerce” official website, Zhitong Finance Editor: Zhang Jinliang.
