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How AI Product Buildout At Zip Co (ASX:ZIP) Has Changed Its Investment Story

Simply Wall St·10/09/2026 21:24:40
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  • Zip Co Limited announced two US focused moves, a Google Cloud collaboration to build an AI Native Product Factory and a partnership with the Philadelphia 76ers for the 2026–27 NBA season.
  • Together, these initiatives indicate Zip Co is seeking faster product development and deeper US brand reach through both technology and sports driven customer engagement.
  • This article considers how Zip Co's investment narrative is affected by this Google Cloud AI build out and US expansion push.
Spot opportunities beyond Zip Co by scanning a curated set of 4 high quality undervalued stocks that also aim to turn product momentum and brand reach into long term compounding power.

Zip Co Investment Narrative Recap

To own Zip Co, you need to believe that digital payments and BNPL can keep pulling more spend online, that US expansion can scale without breaking credit quality, and that funding costs remain under control. The Google Cloud and 76ers moves both lean into that growth story, but the key near term catalyst still sits in US volume and margin trends.

The biggest risk right now is that rising competition, tighter regulation, or a turn in credit losses collides with interest payments that are not well covered by earnings. These announcements do not change that funding profile. They help on brand and product, but they do not directly solve balance sheet pressure.

The Google Cloud AI Native Product Factory looks most important for the Zip Co thesis. It goes straight to the core operational questions investors care about: can the group launch and iterate products fast enough in the US, keep acquisition costs in check, and still hold the line on underwriting standards and bad debts?

If this AI build out genuinely shortens the path from customer insight to tested product, the main potential payoff is execution speed rather than pure headline growth. The flip side is that faster product experimentation in BNPL and lending can test the firm’s risk controls. That is where any credit loss or regulatory issues would likely show up first.

Zip Co's narrative projects A$2.2b revenue and A$277.2m earnings by 2029. This is based on an assumed 17.4% yearly revenue growth and would require earnings to rise by about A$160.8m from A$116.4m today.

Uncover why Zip Co's fair value indicates a 99% potential upside to its current price that could narrow quickly.

ASX:ZIP 1-Year Stock Price Chart
ASX:ZIP 1-Year Stock Price Chart

Exploring Other Perspectives

For Zip Co, the big swing factor in the optimistic narrative is US revenue potential. The most bullish analysts were already pencilling in A$2.2b in sales and A$341.1m in earnings by 2029, well above consensus. Those views came before this 76ers and Google Cloud news, so opinions may change as you compare different forecasts.

Explore 5 other Zip Co fair value estimates, including one that suggests as much as 149% upside from the current price!

Form Your Own Verdict

Don't just follow the ticker; dig into the data and build a conviction that's truly your own.

Looking for more investment ideas beyond Zip Co?

Once you have a view on Zip Co, it can help to compare that thesis with other opportunities that fit different risk and return profiles across the market.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.