After the National Day holiday, there were new changes on the gold retail side. The price of pure gold jewelry dropped, and holiday discounts were maintained. I visited the gold counter in the mall and found that after the National Day holiday ended, many gold brand stores were still flexibly continuing their National Day promotions. Zhou Ting, director of the Key Guest Research Institute, said that in the past, the rise and fall of gold prices was not in sync with store promotions. The core reason was that the industry had sufficient profits during the upward cycle of gold prices, and the price increase itself could stimulate consumption. Currently, the gold market is in a state of high volatility. Combined with the triple pressure of strong consumer wait-and-see sentiment, increased industry competition, and a backlog of store inventory, normalized discounts have become a necessary way for stores to leverage transactions. This round of gold price correction has created an atmosphere of bottoming out for consumers. Market price cuts are compounded by store promotions, creating a double consumption stimulus, and it is also a rational management choice under pressure from the industry.

After the National Day holiday, there were new changes on the gold retail side. The price of pure gold jewelry dropped, and holiday discounts were maintained. I visited the gold counter in the mall and found that after the National Day holiday ended, many gold brand stores were still flexibly continuing their National Day promotions. Zhou Ting, director of the Key Guest Research Institute, said that in the past, the rise and fall of gold prices was not in sync with store promotions. The core reason was that the industry had sufficient profits during the upward cycle of gold prices, and the price increase itself could stimulate consumption. Currently, the gold market is in a state of high volatility. Combined with the triple pressure of strong consumer wait-and-see sentiment, increased industry competition, and a backlog of store inventory, normalized discounts have become a necessary way for stores to leverage transactions. This round of gold price correction has created an atmosphere of bottoming out for consumers. Market price cuts are compounded by store promotions, creating a double consumption stimulus, and it is also a rational management choice under pressure from the industry.