Comcast Advertising report shows multiscreen TV campaigns deliver 2X incremental return on ad spend

• Comcast released a Multiscreen Performance Report measuring TV, streaming performance across attention, reach, consideration, website activity.
• Multiscreen TV campaigns delivered 2x incremental return on ad spend, generated 2.4x more website visits than single-tactic campaigns.
• Sports streaming campaigns reached 52% unique reach, captured hard-to-reach households 10x more effectively than TV alone.
• TV exposure drove +36% more ad viewing time than social media, produced 2.2x higher brand recall.
• Traditional TV accounted for 71% of unique multiscreen reach; streaming 21%; overlap 8%.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Comcast Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 20261001964417) on October 01, 2026, and is solely responsible for the information contained therein.