Apple is developing a screenless health and fitness tracker, similar to Whoop's wrist device, as part of replanning its smartwatch product line and adding new wearable technology. The company has been exploring this field for months and is currently developing a prototype, and the project is still in the early stages of what is known internally as a “technical investigation.” The potential device uses a slim fabric strap equipped with a sensor calculation module, and has attracted the interest of Apple Executive Chairman Tim Cook and Eddie Ku, head of service.

Apple is developing a screenless health and fitness tracker, similar to Whoop's wrist device, as part of replanning its smartwatch product line and adding new wearable technology. The company has been exploring this field for months and is currently developing a prototype, and the project is still in the early stages of what is known internally as a “technical investigation.” The potential device uses a slim fabric strap equipped with a sensor calculation module, and has attracted the interest of Apple Executive Chairman Tim Cook and Eddie Ku, head of service.